Founding Product Designer @ AI startup

Join to apply for the Founding Product Designer @ AI startup role at Hatch

This is a Founding Product Designer role with indi based in Sydney, NSW, AU

Full time, Sydney. (Aus HQ, global product)

Team: Early team, working directly with founders and engineers

Overview

As our founding designer, you'll set the tone for design at indi from the polish of our app to the way parents trust us with their child's story. You'll not only shape our product, but also our culture of design, influencing how indi grows and how families experience developmental healthcare.

Spike: We're not just looking for someone who can ship pretty interfaces, but someone who has the rare ability to distill messy, emotional, high-stakes problems into intuitive, emotionally resonant experiences. This is about designing trust into every interaction.

This is a founding role. In addition to salary, we offer meaningful equity to reflect the ownership and long-term impact of this position. You will work closely in a team with 4 other stars (including the CTO + CEO), joining a founding team who have successfully raised, built and scaled tech from SafetyCulture, Aus, to LVL (Health-tech), Dubai. With the speed of build, funding and execution we have already created at indi we're on track to be the category leader in Australia, taking that impact globally and your work will scale us there.

About Indi

indi is the shared AI co-pilot for child development - built to support the parents, carers, and clinicians navigating complex health journeys with kids who don't fit the mould.

We take messy, unstructured real-life data and turn it into a structured, living record of a child - one that can be visualised, shared, and actioned by everyone in their world. From that single source of truth, Indi generates custom artefacts and communication tools tailored to each part of the care team: educators, therapists, doctors, support workers. This unlocks clarity, coordination, and earlier intervention. At the same time, we're building Indi as a true companion for parents - helping reduce the mental load, support emotional wellbeing, and remind them they're not in this alone.

We're a lean, fast-moving team based in Melbourne & Sydney, building hand-in-hand with the families and clinicians we serve. Our culture is high-trust, low-ego, and unapologetically mission-led. We hire people who care - about impact, pace, and doing their best work in an environment that values initiative, inclusion, and humanity. We're not building a typical startup team. We're building one that feels like Indi: diverse, kind, emotionally intelligent, and bold enough to redesign the system, not just digitise it.

What you'll do

• Be the cornerstone of design in the founding team, working deeply with our AI Engineer to raise the bar on what an AI-native user experience can be. It's not about decorating an AI wrapper: it's about co-creating seamless, human-centred interactions.
• Lead the design of agent-backed conversational interfaces, building at the edge of the AI application layer, where powerful AI technology meets human usability and needs.
• Cover the full breadth of UX across both parent and clinical practitioner experiences, from interfaces and data flows to chat interactions and engagement design.
• Embed scalable processes to solving design challenges, from design systems to launching MVPs, ensuring consistency, scalability, and accessibility.
• Shape the experience direction of indi, rooted in deep user empathy, turning complex problems into simple, accessible, and delightful solutions that are beautiful, polished, and builds trust.
• Collaborate with founding team to define product vision, strategy and roadmaps
• Rapidly prototype ideas using code and design tools to communicate concepts and spark excitement
• Find creative ways to ship high-quality work in a fast-paced, often ambiguous, resource-constrained startup environment.

What we're looking for

• Ability to design new, functional and easy to use interaction design conventions that are on the frontier.
• Startup DNA, resourceful, thrives in fast-moving environments, and can balance execution speed with thoughtful design. Functions well in ambiguity, can switch contexts quickly, and is comfortable with scrappy first versions to learn.
• Strong portfolio showcasing end-to-end user-centric design thinking, polished UI craftsmanship, and the ability to design for both emotion and function.
• Ability to explain design decisions clearly to engineers, founders and parents alike. A solid design compass and personal thesis for what needs we are solving and what we have yet to solve.
• Ability to prototype in code or rapidly prototype in no-code

Nice to have

• Experience designing for health, education, or family-focused products.
• Exposure to early-stage environments where you've been the first (or one of the first) design hires, helping set the foundation for design culture and practice.
• Technical understanding of LLMs and hands on experience building on top of them
• Experience crafting chat-based interfaces (AI-powered or manual), with a strong sense of how to balance usability, delight, and engagement in conversational flows.
• Prior work on an AI-powered product, bringing insight into the nuances, opportunities, and pitfalls of designing with emerging technology.
• Awareness of accessibility and inclusive design principles, particularly in contexts that involve sensitive information or diverse user needs.
• Ability to blend strategic thinking and execution, switching between high-level product framing and hands-on prototyping.

At indi, we're building a team that reflects the families we serve: diverse in background, identity, and lived experience. Part of that commitment means making sure our hiring process is fair and inclusive.

Our promise: Indi is unapologetically mission-led. We believe the same diversity that makes every child unique is what makes our team stronger. Sharing your identity is always your choice.

We're looking for an amazing Designer and never want work life balance to be a barrier. If you're an amazing designer and need flexibility we're still open to chat. We're built by parents that get it.

Please consider applying even if you don't meet 100% of what's outlined

Key Responsibilities

• Defining feature areas

Key Strengths

• Experience in health or education sectors
• Startup experience
• Technical understanding of LLMs

Partnership

Why indi is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that's right for them. So when you apply you have the chance to show more than just your resume.

Final note: This is a role with indi, not with Hatch.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Design

Industries

• Internet Marketplace Platforms

#J-18808-Ljbffr

---