B2B Brand Manager

3 weeks ago

Sydney, New South Wales, Australia Samsung Electronics America Full time

Position Summary

Create the unthinkable and #ReimagineYourFuture with Samsung, one of the most successful and fastest growing technology companies in the world. We are a dynamic business, launching an incredible number and range of new products every year. We firmly believe that our product ecosystem and portfolio of innovation set our brand apart.

We are seeking a passionate and results-driven B2B Brand Marketer that will play a pivotal role in driving marketing excellence and achieving measurable outcomes in a rapidly growing business segment.

As our B2B Brand Manager, you will work closely with the Head of B2B Marketing to shape and implement the overall B2B marketing strategy, while building team capabilities, contributing to the team's growth and leadership. Your expertise will be crucial in delivering innovative solutions and fostering impactful initiatives that elevate our presence in the B2B marketing landscape.

In this role, you will lead the evolution of the Samsung Business brand across our business products, with a focus on vertical marketing to drive leads and support conversion in key industries. You will also lead the development and execution of a comprehensive marketing plan to increase awareness and generate leads, while managing relationships with key stakeholders, including frequent interactions with executive leadership teams. Additionally, you will collaborate with the Senior Channel Marketing Manager to effectively communicate business messages to the channel and achieve these objectives.

Role and Responsibilities

Strategic B2B Marketing Leadership:

  1. Collaborate with the Head of B2B Marketing to develop and implement innovative strategies that drive revenue growth.
  2. Lead the innovation of the Samsung B2B brand messaging and execute campaigns to drive awareness.
  3. Plan and execute key product launches with comprehensive and omni-channel communication plans.
  4. Develop and deliver vertical marketing campaigns to drive lead generation.
  5. Enable lead conversion through the creation of sales tools and materials.
  6. Co-ordinate B2B events and exhibitions to deliver product engagement.
  7. Develop and lead team members.

Collaboration & Stakeholder Management:

  1. Build and maintain strong relationships with the sales team, ensuring alignment on marketing initiatives.
  2. Cultivate trust and respect with internal and external stakeholders by maintaining a reliable and approachable presence.
  3. Lead cross-functional teams on key initiatives with strong project management to meet strategic goals.

Execution Excellence:

  1. Demonstrate exceptional operational skills, ensuring projects and campaigns are delivered on time, on budget, and at a high standard.
  2. Develop and deliver best-in-class marketing campaigns, striving for continuous improvement.
  3. Take initiative to proactively drive results.

Reporting, Optimisation and Budget Planning:

  1. Establish metrics and analytics to evaluate the effectiveness of marketing programs, providing actionable insights for continuous improvement.
  2. Plan and manage budgets effectively to maximize ROI and optimise resource allocation.

Skills and Qualifications

  1. 9+ years' proven experience in brand marketing in a B2B environment, additional channel marketing experience is advantageous.
  2. Expertise in stakeholder and relationship management, delivering results within a cross-functional matrix organization.
  3. Proven ability to develop and execute effective communication strategies, including full through-the-line campaigns.
  4. Strong project management skills with the ability to autonomously lead and implement marketing plans.
  5. Skilled in translating insights into actionable strategies and evaluating results for continuous improvement.
  6. Proven track record of achieving targets in brand awareness, market share, sales, and lead generation through campaigns and initiatives.
  7. Demonstrated experience in leading, inspiring, and mentoring a small team.
  8. Experience managing marketing budgets effectively to optimize ROI.
  9. Familiarity with Salesforce and Salesforce Marketing Cloud is an advantage.
  10. Flexible and adaptable to change, maintaining a positive approach in dynamic situations.

What sets us apart from the rest?

At the heart of our DNA is the pursuit of excellence and bringing innovation to everyone, faster than anyone. Join a talented team of energetic, passionate and hardworking people that are committed to the customer and delivering solid results. In return, we will give you the tools to help nourish your development, wellbeing and fast-track your career.

Join us and #ReimagineYourFuture.

The nature of this role and level of responsibility may require reasonable additional hours over and above 37.5 hours per week and may also require work outside of ordinary hours.

#J-18808-Ljbffr

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