National Sales Manager

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| Executive Search | Sales Enablement | Leadership Development |

National Sales Manager – FMCG (Grocery/Retail Channel)

Location: Sydney, NSW

Employment Type: Full-Time | Permanent

Lead national sales strategy for a high-growth imported food brand making bold moves in the Australian FMCG landscape.

About the Company

Our client is a dynamic international food manufacturer with established success in Europe and emerging traction in the Australian market. Backed by global operations and a pipeline of culturally rich, premium products, the company is now scaling its presence across major national grocery retailers and wholesalers.

With a flat structure and agile mindset, they offer autonomy, visibility, and the chance to build something meaningful from the ground up.

Why Join?

• Own the national customer strategy across top-tier grocery and wholesale accounts
• Report directly to regional leadership with influence over commercial decisions
• Join a growth-phase business with future leadership and team-building opportunities
• Shape how an international brand expands across Australia's retail food landscape
• Enjoy a performance-driven culture that values initiative, energy, and commercial outcomes

About the Role

In this pivotal role, you'll be responsible for delivering sales growth across key national accounts—Coles, Woolworths, IGA, and selected wholesalers—while managing a small but capable field sales team. Your focus will be on category development, trade planning, and driving profitable growth through strong customer partnerships.

You'll be responsible for both strategic sales leadership and hands-on key account execution.

Key Responsibilities

• Lead the development and execution of a national retail and wholesale sales strategy
• Manage top-to-top relationships with Coles, Woolworths, and IGA at a head office level
• Oversee trade investment, promotional planning, and pricing strategy across accounts
• Develop field sales KPIs and support in-market execution via team leadership
• Identify new customer opportunities and lead negotiations to secure shelf presence
• Analyse sales data and category trends to inform account-specific strategies
• Collaborate with operations, supply chain, and marketing teams to ensure alignment
• Provide regular forecasting and performance reports to regional leadership

Your Background

• 7+ years in FMCG sales with direct experience managing Coles and Woolworths
• Proven experience in key account management, trade marketing, and national retail execution
• Previous leadership of field sales or commercial account teams (even if small scale)
• Commercially astute with strong negotiation and customer development skills
• Comfortable operating in lean, high-growth environments where speed and ownership matter
• Hands-on, team-oriented, and data-literate with a strong growth mindset
• Exposure to grocery imports, culturally focused food categories, or niche FMCG segments
• Experience launching new products into the Australian grocery channel
• Familiarity with category management and account planning tools
• An entrepreneurial mindset and ability to build capability around you

What's on Offer

• A compelling base + performance incentive structure aligned with national KPIs
• Tools of trade, flexible working arrangements, and potential for future team growth
• Opportunity to shape the retail presence of a globally recognised brand in Australia
• High autonomy and direct visibility to senior leadership in a fast-growth environment
• A supportive, agile culture that rewards initiative and performance

If you're a seasoned FMCG sales professional with a track record of growing grocery accounts and ready to take ownership of a national strategy—this is your opportunity to lead and grow with impact. For further information, please contact Craig Southam on 0433220011 or email direct to craig@salesrecruit.com.au quoting reference number 34142

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionManagement
• IndustriesFood and Beverage Retail and Wholesale Food and Beverage

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