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Performance Marketing Specialist

1 month ago

Geelong, Victoria, Australia Cotton On Group Full time

3 weeks ago Be among the first 25 applicants

We're a global fashion and lifestyle brand that empowers people to look, feel and be the best version of themselves. Creating everyday products to make everyday experiences better. Celebrating diversity and inclusivity, because we believe self-expression is for everyone. Using our voice and our platform to amplify the things that matter Listening to our community and respond to what they care about. We're restless — it's what fuels our fire and sparks our big ideas. We're optimistic — having an open mind means anything is possible. We're better together — join our world and let's do good things together.

ABOUT THE ROLE

We are looking for an experienced and engaging Performance Marketing Specialist to join our Digital Customer Experience team.

The Performance Marketing Specialist is responsible for delivering qualified customer and sales growth via paid acquisition channels. You will develop and maintain the acquisition budgets and agreed performance targets, working with various Group partners to maximise paid channels and deliver profitable sales growth. You will manage, execute and scale comprehensive paid acquisition strategy across paid search, programmatic and YouTube to drive profitable growth, by identifying and testing new innovative and growth opportunities within the channels to deliver on agreed commercial goals. You will deliver on reporting and analysis of marketing campaigns and customer data to provide insights, including analysing conversion metrics to determine strategies to extract maximum value from performance marketing channels. If you are someone who enjoys understanding customer mindsets and are passionate about executing powerful performance strategies that make a difference, then this could be your new role.

SKILLS & EXPERIENCE

  • Proven experience in managing and optimising paid digital marketing with a strong foundation in paid search, programmatic and YouTube.
  • Creative flair and outside-the-box thinking to create innovative ways to go-to-market.
  • Experience leveraging major technologies/platforms involved in delivering digital media programs, such as Google and programmatic advertising with an ability to pick-up new software and technologies quickly.
  • Exposure and confidence dealing with external agencies and internal marketing teams.
  • Experience in driving segmentation analysis that drives business success.
  • Proven success in delivering a ROAS and growth positive digital marketing strategy.
  • Stakeholder Management – experience working with internal stakeholders as well as external agencies with a strong focus on customers.

OUR CULTURE

To describe COTTON:ON in six words is easy; optimistic, passionate, real, energetic, collaborative and, most importantly, ethical.

Our team members are a passionate group of people, committed to making a real difference in people's lives through our philanthropic arm, the Cotton On Foundation. It is our shared belief that we can make a difference to lives of everyone we touch, from our backyard to the world.

BENEFITS

We are committed to personal and professional development, which is supported by an ever growing and expanding structure. We believe our people deserve the best space to their best work and to support this we provide:

50% team member discount off all brands (excl. Ceres Life which is 30% off)

A world class office with a state-of-the-art Wellness Centre featuring spa therapists, holistic health experts and free fitness classes (think reformer Pilates classes, personal training sessions, yoga studio, spin room and run club)

A brand-new childcare centre onsite – incredible facilities, indoor and outdoor play areas, subsidised cost, and your kids are right next door

The Beckley, our in-house café with chef prepared healthy meals, coffee and snacks. You can also grab a nutritious take home meal, taking the stress out of dinner time.

Flexible working – enabling you to find the right working rhythm to be at your best.

Competitive salary packaging – ensuring we are constantly benchmarking to industry.

On-site concierge, let us help you get your life sorted with dry cleaning, car wash and more.

An Employee Assistance Program for you and your family.

Returning from maternity leave (or primary carer parental leave)? Work part-time and get paid full-time for 2 months, all part of supporting you during your transition back to work.

Team mingle celebrations, speaker's series, surprise and delight moments – the magic happens when we get together.

Do you have a dog? Bring them into the office. We love them

At Cotton On, we are focused on building a culture centred in belonging, and we are committed to creating workplaces where each individual can show up as their whole self, having an equal opportunity to succeed with us.

We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.

We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.

If you have any individual needs in order to fully participate in the recruitment process, please contact us at recruitment@cottonon.com.au so we may support you in completing the job application process.

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing
  • IndustriesRetail and Retail Apparel and Fashion

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