Brand Communications Manager

3 weeks ago

Melbourne, Victoria, Australia MARS Recruitment Full time

Our client is a global beauty business. They have a number of well-known international brands and are pioneering the world of beauty tech. They provide groundbreaking, high-quality products for women and men of all ages and ethnicities.

Currently, they require a Brand Communications Manager for their key Dermatological Beauty brands for an initial 7-month contract. This role is 3 to 4 days a week.

Key Responsibilities:

  • Lead and develop the Advocacy Strategy for the beauty brands.
  • Lead PR and earned media strategy and manage PR agency relationships to increase brand awareness.
  • Manage all content campaigns and execution including talent selection, campaign brief development, content review and media boosted creators.
  • Lead the development of all brand press releases, scripts, seeding materials.
  • Manage influencer strategy and agency relationship, overseeing the development of all advocacy lead content.
  • Lead the PR event and activation calendar and manage agency relationships, executing all brand events.
  • Lead all brand cause campaigns, including the development of all campaign materials and be the key relationship owner with NGO partners.
  • Lead and manage the Medfluencer strategy, engagement, and development in partnership with Head of Medical Relations.

Key requirements:

  • Degree qualified in either communications, marketing, journalism, or public relations, or relevant industry experience.
  • Experience as a Communications Consultant or Manager.
  • Ability to create and manage a Brand Communication Strategy.
  • Knowledge of media and public relations channels.
  • Experience delivering briefs to visual designers, freelancers, and external agencies.
  • Experience managing media channels and publication content calendars.
  • Exceptional writing, editing, proofreading, and formatting skills.
  • Strong marketing and brand acumen.

Benefits:

  • On-site gym / Health & Well-being programs
  • An amazing on-site suite of cafes and eateries
  • Corporate discounts available
  • Work from home 2 days a week (hybrid work model)
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