Social Media Manager

ABOUT ENGAGED CREATIVE

Engaged Creative is a creative marketing agency specialising in wedding industry brands worldwide. We provide comprehensive services including content creation, social media marketing, branding & website design to create cohesive brand identities positioned for growth.

At Engaged Creative, we're a small team that values trust, accountability and real collaboration. We work hard but keep things supportive and flexible. Everyone's ideas matter here and we back each other to grow and do great work.

Creativity is at the heart of what we do, whether that's with marketing strategy, content creation or finding fresh ways to help our clients stand out. We care about our clients and the wedding industry, and we want people on the team who take initiative, think creatively and enjoy working with good people. If you want to do work you're proud of and have a real impact, you'll fit in well with us.

Follow us on Instagram @engaged_creative to see our work in action.

Position: Social Media Manager

Contract:12-month Full Time Maternity Leave Cover

Location: Remote (WFH) with team members based in Sydney with monthly in person meetings

Work Style: Flexible hours in a collaborative, supportive environment

KEY RESPONSIBILITIES

Client Management & Strategy

• Manage a portfolio of 6 wedding industry clients
• Develop and execute tailored social media strategies for each client
• Collaborate with Directors on strategic planning and regular strategy reviews
• Maintain strong client relationships through professional communication
• Participate in monthly meetings for updates and to discuss marketing performance, strategy, content, analytics to ensure they continue to align with clients overall business goals and plans.

Content Planning & Creation

• Understands unique nuances of each platform to plan & adapt content accordingly
• Plan, create, and schedule content calendars across Instagram, Facebook, Pinterest, and TikTok
• Generate creative content ideas aligned with each client's brand voice and aesthetic
• Collaborate with Graphic Designer to optimise creative assets
• Edit video content and capture behind-the-scenes footage at shoots and events

Community Management & Engagement

• Monitor client social media accounts regularly
• Respond to comments and messages in a timely, authentic manner
• Engage proactively with audiences to build community
• Maintain brand voice consistency across all interactions

Analytics & Optimisation

• Track and analyse social media performance through regular monthly reporting
• Monitor platform trends, industry developments, and competitor activity
• Provide actionable insights and recommendations for improvement
• Identify growth opportunities through data analysis

Additional Marketing Activities

• Update and maintain client blogs and websites as required
• Execute email marketing campaigns customised to each client
• Support creative planning and execution of content shoots and campaigns for relevant clients
• Perform ad-hoc duties as required by management

Team Culture

• Show up with a positive, solutions-focused attitude and share ideas openly.
• Take responsibility for your workload and communicate progress clearly to the team.
• Attend and actively participate in regular team meetings, one-on-ones and strategy days.
• Support your teammates and leaders by sharing knowledge, resources and feedback constructively.
• Model our company values of integrity, accountability, creativity, quality and teamwork in every interaction.

ESSENTIAL REQUIREMENTS

Experience & Education

• Minimum 2 years in social media management or similar role
• Bachelor's degree in Marketing (preferred but not essential with strong experience)
• Proven experience managing multiple client accounts simultaneously

Technical Skills

• Proficient in Instagram, Facebook, Pinterest, and TikTok
• Strong copywriting abilities with excellent grammar and brand voice adaptation
• Competent in Canva and CapCut for basic design and video editing
• Experience with social media scheduling and analytics tools

Personal Attributes

• Excellent organisational and time management skills
• Strong attention to detail and quality control
• Ability to work autonomously while collaborating effectively with team
• Professional written and verbal communication skills
• Alignment with company values: Abundance, Creativity, Reliability and Work/ Life Balance

PERFORMANCE EXCELLENCE INDICATORS

Advanced Skills That Set You Apart

• Strategic thinking: Ability to connect social media activities to broader business objectives
• Creative innovation: Consistently generates fresh, trend-aware content ideas that drive engagement
• Data-driven decision making: Uses analytics to optimise strategy and demonstrate clear ROI
• Excel with client relationships: Builds trust and becomes a strategic partner, not just a service provider

Highly Valued Additional Skills

• Paid advertising experience (Meta Ads, Pinterest Ads, TikTok Ads)
• Advanced graphic design capabilities
• Professional video editing and motion graphics
• AI tool utilisation for content creation and efficiency
• Email marketing automation and segmentation
• Basic web design and CMS management

Excellence Behaviours

• Proactive problem-solving: Identifies issues before they become problems
• Continuous learning: Stays ahead of platform updates and industry trends
• Mentorship potential: Can guide junior team members and share knowledge
• Business acumen: Understands wedding industry dynamics and seasonal trends
• Innovation mindset: Experiments with new formats, features, and approaches

KEY PERFORMANCE INDICATORS (KPIs)

Client Growth & Feedback

• Client Growth: Achieve consistent quarterly and annual growth compared to start date / or previous year for key metrics on platforms
• Client Feedback: Receive positive feedback from clients for communication, marketing efforts and performance in relation to tangible metrics and results of enquiries, leads and bookings based on goals / targets and/or previous year.

Client Satisfaction & Retention

• Account retention: 80% retention rate of portfolio past 1 year partnership
• Strategic contribution: Contribute minimum 2 strategic recommendations per client per quarter

Operational Excellence & Professional Development

• Response time: Respond to all client communications on same day or next business day
• Reporting accuracy: Submit comprehensive monthly reports with 100% data accuracy
• Cross-team collaboration: Receive positive feedback from Directors & team members in team reviews

ABOUT OUR ENVIRONMENT

• We are a remote based team with team members in Sydney. This position is predominantly WFH with monthly in person meeting days.
• Flexible work hours.
• We are a small, energetic team who want to create a collaborative and supportive environment.

To apply: Email your Cover Letter, CV, & examples of your work to hello@engagedcreative.com.au with the subject line SOCIAL MEDIA MANAGER. We look forward to hearing from you.

Please note that only successful candidates will be contacted.