Acquisition Marketing Manager

3 weeks ago

Melbourne, Victoria, Australia Latitude Financial Services Full time
Acquisition Marketing ManagerLatitude Financial Services Melbourne, Australia

Posted: 23 days ago | Type: Permanent | Salary: Competitive

As the Acquisition Marketing Manager, you will plan, execute, and optimize customer acquisition campaigns to boost brand awareness and drive business growth. You'll collaborate with cross-functional teams to manage multi-channel campaigns and deliver effective marketing strategies.

In this role, you'll:

  • Develop & Execute Acquisition Strategies: Create targeted marketing plans designed to attract and engage new customers.
  • Campaign Management: Oversee the end-to-end execution of digital and traditional campaigns, ensuring they meet defined performance and compliance standards.
  • Cross-Functional Collaboration: Collaborate with Product, Creative, Legal, and Compliance teams to develop compelling marketing offers while ensuring regulatory adherence.
  • Market Research & Analysis: Conduct research to identify trends and opportunities, using data-driven insights to refine strategies and optimize campaigns.
  • Budget Oversight: Manage allocated marketing budgets to ensure effective resource use and cost-efficient campaign execution.
  • Performance Tracking: Monitor and analyze campaign performance metrics to provide actionable insights for continuous improvement.
Ideally, we're looking for someone:
  • Holds a Bachelor's degree in Marketing, Communications, Advertising, or a related field.
  • Has 5+ years of experience in acquisition marketing or related roles with a proven track record in campaign execution and performance analysis.
  • Demonstrates strong organizational, analytical, and communication skills.
  • Excels at collaborating in a team environment and managing multiple projects simultaneously.
  • Possesses a detail-oriented mindset with the ability to translate data insights into actionable strategies.
  • Has a Google Marketing Platform certification (plus but not mandatory).
  • Proven experience partnering with digital agencies to develop and optimize innovative marketing campaigns is highly valued.

Sometimes the best candidates don't have 100% of what is listed above, but if you have most and are confident, you'd be a good fit, we'd love to hear from you

  • Recognition @ Latitude: Education support, Better giving programme with charity partners, Latitude matches dollar for dollar and Community partner days.
  • Flexibility @ Latitude: Flexible work arrangements - balance work and personal responsibilities, Hybrid set up - work from home & the office, 3 Days paid volunteer leave annually, paid community service leave, paid compassionate / bereavement leave.
  • Yearly salary reviews.

Sound like you? That's a good sign In return for your energy and ideas, we offer a flexible working environment and great compensation. We always support a safe, healthy, engaging, and productive working environment for all employees and workers, whether that be in your home and office, or a combination of both.

Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment. Only open to Australian or New Zealand Permanent Residents or Citizens.

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