Social Content Specialist

2 weeks ago

Sydney, New South Wales, Australia VGW Full time
Overview

Social Content Specialist role at VGW — join our Marketing Social Media team based in Sydney.

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games. We are looking for a Social Content Specialist to bring our brand voices to life through engaging, on-trend, and platform-optimised content. You'll craft and publish compelling proactive and reactive copy across multiple social channels with a sharp editorial eye and an instinct for what resonates with online communities.

Key responsibilities
  • Write, edit, and schedule compelling copy across platforms using tools like Sprinklr.
  • Champion brand tone and editorial standards across all social media outputs.
  • Collaborate closely with internal creative, brand, and marketing teams to bring ideas to life.
  • Continuously refine and evolve brand voice to resonate with distinct audience archetypes and platforms.
  • Develop and maintain social content calendars aligned with marketing and campaign goals.
  • Support creative brief development and contribute to ideation on new content formats.
  • Review analytics and post-performance insights to inform future content decisions.
  • Stay ahead of meme culture, platform updates, and digital behavior shifts to keep content relevant and resonant.
What you will bring to the role
  • Bachelor's degree in Communications, Marketing, Journalism, Digital Media, or a related field.
  • 2–4 years of experience in a social media, digital marketing, or content production role.
  • Proven experience writing and editing social-first copy, ideally in entertainment, gaming, or consumer brands.
  • Experience working with content publishing tools (Sprinklr, Hootsuite, Sprout Social, or similar).
  • Familiarity with analytics tools (e.g. Meta Insights or Google Analytics) to assess performance and inform strategy.
  • Outstanding writing skills with the ability to adapt tone and style for multiple brands and audiences.
  • Deep understanding of platform-specific behaviours (Instagram Reels, TikTok trends, Twitter/X tone, etc.).
About VGW

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games. With high-quality, acclaimed brands including Chumba Casino, Global Poker and LuckyLand Slots, we entertain and delight over one million players in North America. As pioneers in sweepstakes promotions for online social games, we also offer our players the opportunity to redeem incredible prizes. At VGW, one of our core values is "our players come first". This means always striving to deliver a safe, responsible and positive player experience.

Why VGW?

We're more than just a team. We're a diverse and inclusive group with clear core values: we win together, do what's right, put our players first, and are powered by passion. We're committed to creating an environment where everyone feels welcome, inspired, and supported. We offer flexibility for work-life balance, opportunities for growth, and competitive compensation, perks, and benefits. We blend in-person and online events, social gatherings, and more to keep things engaging.

Join us on this exciting journey and apply today. More information at www.vgw.co.


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