Local Area Marketing Executive NSW

1 day ago

Sydney, New South Wales, Australia Guzman y Gomez Mexican Kitchen Full time
Overview

We're on the lookout for a high-energy, people-loving, detail-crushing Marketing Executive to help drive sales across our New South Wales and ACT restaurants. Reporting to the National Marketing Manager - Restaurants, you will work closely with design, videography, digital, delivery, guest experience, operations and New Restaurant Opening (NRO) teams to drive sales and guests into restaurants by amplifying the national marketing plan. This role specializes in creating hyper-local brand love for Guzman y Gomez (GYG) and its hot, fresh, fast food, by leveraging your insight and understanding of local communities across your key states. As a hybrid role between being in-restaurant, at events and working from Hola central, you'll leverage data and insights and cross reference with restaurant visits with our stakeholders to develop and execute local marketing activity. You will have genuine influence and impact across the business.

Responsibilities
  • Consult, engage and develop relationships with franchisees, operations and NRO teams to lead marketing activities at the local and state-based level.
  • Work across focus restaurant groups to develop bespoke LAM plans, assist in execution and guide restaurants.
  • Develop, lead and execute grassroots sponsorships. Find opportunities that build brand awareness and community engagement, with long-term partnerships that leave a positive impact.
  • Collaborate with National Marketing Manager – Restaurants on LAM, sponsorship & corporate budgets.
  • Build post-campaign analysis and case studies to share with the wider restaurant network. Report on LAM success and areas of improvement for all campaigns.
  • Coordinate with the Head of Delivery to execute local delivery strategy to drive and build delivery sales.
  • Coordinate with the Head of Digital Revenue to execute a local digital strategy to grow, build and maintain GYG App sales.
  • Provide support for new store openings and refurbishments to promote opening or reopening of the restaurants.
Who You Are
  • Previous marketing experience, preferably in-house brand management experience.
  • Ability to be agile, hustle and work like a startup in a fast-growing business.
  • Proven experience in setting, chasing and achieving targets.
  • A positive, professional team player with a can-do attitude. The answer is yes—let's find a way.
  • Highly energetic and motivated self-starter, with strong initiative, a solid work ethic, and a keen eye for detail.
  • Must be able to travel regularly. This role requires someone who can be the face of marketing within your focus states.
Benefits
  • Career growth – Australia and internationally
  • $10,000 Car allowance
  • Opportunity to become a franchisee
  • Frequent travel opportunities
  • Monthly phone allowance
  • Short & long term incentive program
  • Paid parental leave
  • Annual GYG gift voucher & Merch.

Ready to join the family? Apply now to start the conversation.

These are general job duties and requirements; specific duties may vary by location.


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