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Marketing Manager, AUNZ

1 month ago

Melbourne, Victoria, Australia AFM - Association Française du Marketing Full time

About Kao

Kao is a leading global organization in the Hair/Beauty & Home Care industries. With over 130 years of experience in creating innovative solutions for customers, this business will continue to expand.

The company was founded in Japan in 1887 and is passionate about making a difference in people's lives with high-quality products and services that create a Kirei Life - a beautiful life that respects the needs of consumers and customers as well as the planet.

We never compromise on quality and craft our products with care for the consumer and the environment.

Our Corporate Philosophy

Kao's corporate philosophy, the Kao Way, guides us in everything we do - acting with integrity, courageously driving innovation and treating each other with trust and respect.

We are listed among the World's Most Ethical Companies since 16 consecutive years, demonstrating our commitment to doing business responsibly.

KAO Salon Division

We offer a remote working environment with the opportunity to work from home.

The Kao Salon Division portfolio includes leading premium haircare brands Goldwell, KERASILK, Oribe & KMS, and presents a unique opportunity for a dynamic Marketing Manager to lead the implementation of the annual marketing plans for Australia and New Zealand.

This role involves close collaboration with the Marketing, Sales and Education teams to coordinate the execution of Regional initiatives, ensuring accuracy of sales and brand messaging.

Key Responsibilities

  • Lead the execution of global NPDs and Campaigns, as supplied by the Americas Regional Team.
  • Manage all aspects of brand image to both salons (B2B) and consumers (N2C), maintaining established global standards.
  • Work with external PR Agencies and Regional Comms Managers to seek out, activate and maximize all PR, Social Media, Sponsorship & Comms opportunities for the brands.
  • Support and/or lead the development of key customer trade events and programs that drive increased brand awareness and connection to our brands.
  • Analyze and develop a strong understanding of what drives customers and their business needs that lead to opportunities to increase sales.
  • Lead team in the total brand planning process from reporting performance, contributing to objectives and strategies, briefing agencies as required, setting budgets and recommending the annual marketing plan.

Requirements

  • A self-motivated and driven individual who can work as part of a team and is goal-oriented.
  • Experience as a proven leader of successful marketing teams or agencies across brand, digital and communications preferred.
  • Excellent presentation and communication skills and the ability to influence across the organization.
  • Hair/beauty/personal care/fashion category experience would be highly advantageous but not essential.
  • Business acumen and financial agility.
  • Strong software experience and use with MS Office and a passion for marketing analytics.

What We Offer

A friendly and flexible work environment with ongoing development and the opportunity to enhance your skills and deliver tangible results.

We value and reward entrepreneurial thinking and innovation, offering a comprehensive induction, training and development, and investment in our employees.

At Kao, each employee can actively shape their job and their career, aiming to deliver the best for our customers.

We focus on not just our customers, team members and great products, but also our society. Kao provides two days per year volunteer leave to all employees.

We welcome applications from all areas of the global community, embracing diversity and individual personalities of our people.