Shaw Contract Australia Marketing Manager

Shaw Contract Australia Marketing Manager

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Job Title

Shaw Contract Australia Marketing Manager

Job Title

Shaw Contract Australia Marketing Manager

Position Overview

Position Overview: The role is critical for our success in launching COREtec products in Australia, supporting sales with marketing tools, bringing new focused ideas and innovation to the current mix, and analytics and reporting on insights from activities. We need someone who can build up and maintain relationships with design firms, PM Company, contractors, and users. Distribution development and management are also needed. Project sales and project management skills are also required. The role will be focused on growing the market share and profitability of the premium brand across all channels.

As a leader within the organization, the candidate must have the skill set and experience necessary to make sound business decisions, set strategic direction, and influence internal/external stakeholders to execute a strategy. Additionally, the ideal candidate will possess a strong understanding of legal frameworks affecting marketing and brand management, ensuring compliance with relevant laws and regulations while effectively managing the brand's reputation and positioning in the market.

Responsibilities

• Developing and understanding of legal frameworks that may affect the sales and marketing efforts of COREtec products in Australia.
• Launch the sales and marketing efforts for COREtec products in Australia by boosting and optimizing the sales.
• Plan and implement the COREtec digital marketing campaigns with the Marketing Director Australia and execution of innovative and cost-effective digital campaigns, on time and within budget.
• Represent Shaw Contract Australia in selling COREtec products by communicating the company's background, brand story, advantages & key differentiators to dealers, A&D specifies, end-users, contractors.
• Manage Content Management system.
• Develop email campaigns across the region, testing and reporting to gain insights.
• Reach the sales target set for the product mix.
• Collaborate and demonstrate strategic influence over product category teams, product design, sales, and other marketing team members.
• Measure COREtec ROI and KPIs set by the Marketing Director and Regional Sales Manager, using various online tools to report back on marketing activity success, in line with objectives. Effectively identify KPIs and measure marketing tactics, optimize as needed.
• Manage multiple projects from concept to completion to ensure timelines and budgets are met.
• Monitor resilient competition and provide suggestions for improvement.
• Maintain resilient technical expertise, train up dealers' sales team on COREtec properties with support of management.
• Identify and explore any potential partners for new markets for growth opportunities.
• With guidance from the Regional Sales Manager, ensure achievement of dealer sales targets.
• Develop and maintain strong relationships with a network of market participants, providing timely feedback on market trends, competition, and other information that may impact business.
• Communicate globally with COREtec product Sales and Marketing team.
• Positively represent Shaw's culture and values when engaging with customers.
  
  

Qualifications

• A college or University diploma or equivalent is required.
• A law degree or equivalent
• Brand Management/Marketing experience.
• Knowledge of resilient flooring including: LVT, WPC, SPC required; COREtec experience preferred.
• Experience managing retail partners and design firm relationships.
• Strong understanding of legal considerations related to marketing and brand management.
• Ability to travel to Europe and New Zealand.
• Domestic overnight travel up to 60%.
• International overnight travel up to 10%.
• Ability to work independently with minimal supervision.
  
  

Preferred Qualifications

• Dutch Language proficiency.
• Able to demonstrate good numeracy skills with strong attention to detail - Excel competency is desirable.
• Strong organizational skills with the ability to organize tasks and adjust priorities depending on business needs.
  
  

Required Competencies

• Build Trusting Relationships.
• Influence Others.
• Execute Action Plan.
• Build Customer Satisfaction.
• Initiate Action.
• Adapt and Change
  
  

Work Shift

Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesTextile Manufacturing

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