National Sales Manager
3 weeks ago
JQWS is seeking an experienced, commercially driven National Sales Manager to lead our sales team and drive the growth of our premium global spirits portfolio — including NEFT Vodka and Shinobu Whisky.
This is a senior role requiring strong experience in the alcohol industry. Candidates must have a proven track record in national sales, with established relationships across major retailers, on-premise groups, and key trade partners. Without prior industry experience, this role will not be suitabl
About Us
JQWS is a premium liquor importer and distributor, proudly bringing exceptional spirits from around the world into the Australian market. We work with craft producers and legendary distilleries to deliver authentic brand experiences to consumers, retailers, and venues alike.
We're in a major growth phase — with new brands, new markets, and a growing national presence — and we're looking for a sales leader who can help drive the next stage of success.
The Role
As National Sales Manager, you will:
Develop and execute our national sales strategy
Manage and coach a team of Brand Ambassadors and sales reps
Build strong senior relationships with national retail partners (Endeavour Group, Coles Liquor, ALM, etc.)
Drive new product listings and promotional execution
Lead forecasting, reporting, and monthly team reviews
Represent JQWS at major tastings, trade shows, and retail events
Work closely with marketing and operations to align field activation with strategic goals
About You
Proven track record in national account or sales leadership within the liquor, FMCG, or premium goods space
Strong existing relationships with key retailers highly regarded
Strategic thinker with a hands-on, "lead from the front" approach
Capable of managing people and performance across multiple states
Confident in forecasting, sales reporting, and CRM use
Excellent communicator and negotiator
Willing to travel interstate and attend key trade events
Must have proven experience in the alcohol industry, with strong existing relationships across major national retailers, on-premise groups, and key trade customers
What You'll Get
Great salary + uncapped performance-based bonuses
Stock incentive program – be rewarded as the company grows
Supportive and agile work environment with room to shape the role
Work with a portfolio of high-potential, globally respected spirit brands
National remit with autonomy and full support from senior leadership
This is a rare opportunity to take ownership of a national role in a fast-growing premium liquor company.
If you're ready to lead from the front and grow something meaningful, we'd love to hear from you.
Unlock job insightsSalary match Number of applicants Skills match
Your application will include the following questions:Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a national sales manager? Are you available to travel for this role when required? Do you have experience in a sales role? How many years of people management experience do you have? How many years' experience do you have with forecasting for businesses?
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