Senior Marketing Insights Analyst

Overview

Senior Marketing Insights Analyst role at Sportsbet.

About Us

At Sportsbet, we're all about bringing excitement to life for our 2 million customers. As part of the global Flutter Group, we're a tight-knit team of 1,300 in Melbourne, Sydney, and Darwin, passionate about challenging the status quo. We're proud to be recognized as one of LinkedIn's Top 25 Companies and one of the Top 10 Workplaces for Women.

We're an inclusive employer who celebrates diversity and is committed to helping you thrive. Whether you're looking for flexibility, career growth, or a supportive environment, we're here to help you succeed.

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools.

We're proud to be the leaders in responsible gambling in our industry, not just locally, but globally.

About the Role

Reporting to the Head of Marketing Insights, you will play a key support role in helping drive data-informed decision-making across marketing, including Media & CRM. This role is responsible for campaign performance analysis, experimentation analysis, and customer marketing insights.

You will support the team by tracking marketing and CRM experiments, and ensuring insights are actioned effectively. This is an exciting opportunity for an analytically minded individual looking to develop their skills in marketing data, reporting, and measurement.

You will also:

• Track and report on key marketing and CRM campaigns, providing insights on performance and effectiveness.
• Perform a senior role and take the lead analytics projects.
• Guide and mentor junior team members.
• Support post-campaign analysis to identify trends and opportunities for improvement.
• Maintain and update core marketing reports and dashboards, ensuring accuracy and relevance.
• Support marketing experiments, including A/B testing, to measure impact and effectiveness.
• Provide insights from test results to optimise future marketing strategies.
• Pull and validate customer lists for targeted marketing campaigns, ensuring accuracy and compliance with data regulations.
• Support segmentation and targeting efforts to improve campaign effectiveness.
• Ensure data hygiene and accuracy in reports and customer targeting.

About You

• Deep experience with SQL and love diving into data to find the story beneath the surface.
• Strong Excel skills and experience with BI tools like Tableau, Power BI, or Looker.
• You're a data storyteller and able to translate complex analysis into clear, compelling insights for any audience.
• Ability to work collaboratively in a team as well as autonomously.
• Strong stakeholder management skills and a passion for solving real-world problems.
• You thrive in fast-paced, agile environments and are always looking for ways to improve, learn, and grow.
• Understanding of marketing metrics and campaign performance tracking.
• Exposure to A/B testing and experimentation methodologies is highly regarded.

Why You'll Love Working Here

Along with a competitive salary and generous performance-based bonus, here's some of our other benefits:

• 5 weeks annual leave + other amazing benefits
• Melbourne based role (WFH Monday and Fridays)
• 25 days annual leave
• Genuine flexible working policy
• $1050 work-from-home allowance to set up your home office
• Access to our Employee Assistance Program and a Circle In membership
• Access to outstanding career development programs, including expert-led internal training and external learning opportunities
• Weekly concierge service including free massages, facials and nail appointments - all onsite
• Free coffee, daily fresh fruit, breakfast provisions and Kombucha on tap in the office
• Weekly rotating socials, from Thursday drinks to coffee carts and fun team events
• End of trip facilities with onsite table tennis and pool tables
• Generous parental leave and return-to-work benefits
• Hack Days: Participate in our hack days, where creativity and collaboration lead to exciting new ideas and projects.

What's the Green Tick Feeling?

Well, it's different for everyone, yet unites us all. It's the feeling you get when you succeed, no matter what success looks like to you. It could be developing your career, it could be working on an industry leading project, or it could be making it to school pick up in time. It's all the little and big things that make you feel like you're thriving when working at Sportsbet.

We're an inclusive employer who welcomes you for who you are, as you are - so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best.

We review applications quickly, so apply soon Check out our Life@Sportsbet Instagram, LinkedIn, and careers website for more about our inclusive culture.

Ready for your Green Tick Feeling? Apply now.
Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Analyst

Industries

• Gambling Facilities and Casinos
• Spectator Sports
• IT Services and IT Consulting

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