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Channel Marketing Manager APAC, State Street Global Advisors
1 month ago
Job Summary
We are seeking a highly motivated and experienced Channel Marketing Manager, Asia Pacific to develop and execute marketing programs that drive awareness, consideration, and purchase of our suite of SPDR Sector ETFs. The ideal candidate will have experience leading multi-channel integrated marketing campaigns including advertising, direct marketing, content, social media, virtual events, public relations, paid search, and web experience.
Role Responsibilities
- Leverage data and business intelligence to create relevant, scalable, and repeatable integrated marketing programs for the SPDR Sector ETF suite targeting direct retail, intermediary, and institutional clients
- Partner with stakeholders on product materials, product positioning, capabilities messaging, presentations, webinars, web presence, and segmented communications to relevant audiences
- Build and lead marketing efforts for direct retail, intermediary, and institutional investment themes where SPDR Sector ETFs solve a client need – manage all touch points to ensure consistency of messaging and voice
- Develop and update SPDR Sector ETF collateral, videos, web content, sales tools, and educational materials for general or firm-specific needs
- Measure and optimize marketing campaigns to ensure effectiveness against KPIs, target audience reach, and ultimately ROI
- Manage the marketing budget for SPDR Sector ETFs against marketing plans
- Collaborate with PR team to create earned media opportunities
Requirements
- Familiarity with equity markets and sectors, portfolio construction principles, and the ETF structure
- Familiarity with marketing to broker dealers, RIAs, home offices, and TAMPs
- Strong verbal and written communication and interpersonal skills
- Demonstrated ability to confidently interact with and influence stakeholders
- Excellent relationship building skills
- Ability to influence and collaborate to drive results
- Strategic thinker, creative in approach
- Understanding of CRM and reporting systems such as Salesforce, Adobe, Tableau, and proficiency in PowerPoint and Excel
- Strong project management skills, with the ability to multi-task and prioritize
About Us
State Street Global Advisors is the asset management arm of State Street Corporation, serving governments, institutions, and financial advisors for over four decades. We build from a breadth of active and index strategies to create cost-effective solutions. Our mission is to invest responsibly to enable economic prosperity and social progress.
We believe in the power of diverse backgrounds and experiences, and we welcome candidates of diverse origin, background, ability, age, sexual orientation, gender identity, and personality. We are committed to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients.
