Consultant, Media Personalisation

4 weeks ago

Melbourne, Victoria, Australia National Australia Bank Full time
  • We are empowered to make a positive difference for customers and communities.
  • Everyone is given the opportunity to learn, grow and achieve.
  • Make a genuine difference through the work you do.

Our people are customer obsessed. They prioritise the needs and satisfaction of the customer above all else. Our mindset fosters innovation and creates strong, lasting customer relationships as we strive to be the most customer centric company in Australia and New Zealand.

In the role of Consultant, Media Personalisation, you will join the Homeowner Marketing team that's doubling down on making a tangible difference to customers while keeping it simple.

Each day, you'll go above and beyond to:

  • Ensure the successful planning, implementation and optimisation of media within the Homeowner marketing team
  • Manage and maintain the relationship with all 3rd party media agencies and strategic media partners.
  • Report, analyse and optimise a large range of mass reach and demand generation media channels to drive clear outcome-based results for the Home Lending business.
  • Leverage customer audience and data analytics to personalise the media strategy.
  • Maintain a "one-way, same way" approach to purchasing media across Marketing
  • Improve the capability of Media resources.
  • Ensure financial management is controlled to deliver according to budgeted costs and revenue objectives.
  • Successfully influence stakeholders and agency partners to deliver, implement and optimise the Media plan.
  • Undertake weekly, monthly, quarterly, half-yearly and annual media planning. Evaluating performance and strategy, making recommendations on enhancement/ improvements and changes to approach.
  • To conform with all internal operating policies and procedures relevant to the position.

We're looking for the brightest to deliver the best for our customers. You'll need:

  • Extensive experience in broad media mix role with experience in media planning, implementation and reporting.
  • Commercial acumen demonstrated through your ability to understand performance outcomes and insights to make optimisations to drive results.
  • Omnichannel media planning, buying, implementation and evaluation.
  • Proficiency in DOMO and Adobe
  • Role could be generalist or first level specialist in one of communications, product marketing, advertising
  • Proficiency in Workfront and Agile Ways of Working.
  • Ability to analyse data trends to understand impact of projects
  • Experience in Artificial Intelligence tools

A diverse and inclusive workplace works better for everyone

We know that our people make us who we are. That's why we have built a culture of equity and respect – where everyone feels valued and appreciated for being their authentic selves. In partnership with our multiple Employee Resource Groups (ERGs) we continue to foster an inclusive environment, where all NAB colleagues' unique backgrounds and identities are understood, respected and celebrated. We are committed to providing an environment where you can work your way.

For details on the recruitment process, and accessibility, please visit https://www.nab.com.au/about-us/careers/apply-for-job. To discuss adjustment requirements, please contact the NAB Careers team, via nab.careers@nab.com.au (please reference job number) or visit our Careers page through the link above for other contact options.

Join NAB

If you think this role is the right fit for you, we would love to hear from you. Please note candidate screening and interviews may be conducted prior to the closing date of the job advert. Unsolicited CVs from agencies will not be accepted.

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