Home and Lifestyle Editor

3 weeks ago

Melbourne, Victoria, Australia Howatson+Company Full time

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Howatson+Company is an advertising agency that's committed to expressing creativity in all its forms to positively influence people and culture. It's why we have been recognised with awards for both our work and as agency of the year.

Put simply, we care fiercely - for the people who work here, for the brands we work on, and for the community we live in. That's why we overinvest in training, generosity, and pausing to recognise excellence and effort in our people.

It's also why we're 100% carbon neutral.

What's my job?

Located in our Melbourne office, we are looking for a Home and Lifestyle Editor. In this role, you will shape Howatson+Company's key client, Myer's home and lifestyle storytelling across digital platforms, bringing creativity, cultural relevance, and strategic insight to the way we engage audiences. Reporting to the Head of Content Strategy, you'll help define the voice of home and lifestyle at Myer, curating compelling content that resonates with both Australian and global audiences. With a deep understanding of interior trends, home styling, and digital storytelling—especially across Instagram and TikTok—you'll be responsible for ideating, writing, and managing home and lifestyle-driven content that drives engagement, brand love, and business outcomes.

A Day in the Life:

Craft and Curate Home and Lifestyle Stories

  • Develop and write high-impact home and lifestyle content for Myer's digital channels, ensuring every piece aligns with the brand's tone, audience interests, and commercial goals.
  • Create engaging, social-first home content, including trend-driven TikTok scripts, in-depth styling guides, entertaining ideas, and compelling Instagram captions.
  • Identify emerging home and lifestyle trends both locally and globally, and translate them into content opportunities that position Myer as an authoritative voice in home and lifestyle.
  • Bring fresh, strategic ideas to the table, helping to shape Myer's home content franchises, seasonal décor campaigns, and lifestyle features.
  • Leverage expert advice and industry knowledge from interior designers and stylists to inform content direction and bring authority to storytelling.

Lead Social-First Content Creation

  • Take ownership of Myer's home and lifestyle content across social media channels, ensuring it stays fresh, relevant, and ahead of trends.
  • Ideate, produce, and publish engaging home content tailored to Instagram, TikTok, and other emerging platforms.
  • Actively participate in Myer's social presence, conceptualising new ways to interact with audiences, whether it's through behind-the-scenes home makeovers, seasonal décor tutorials, or expert-led entertaining guides.
  • Work closely with the content team to ensure home, fashion, beauty, and lifestyle stories feel cohesive across platforms.

Strategic Execution & Performance Tracking

  • Translate the overarching content strategy into actionable home content that strengthens Myer's cultural relevance and business performance.
  • Oversee the posting and scheduling of home and lifestyle content, ensuring seamless execution across digital channels.
  • Use analytics tools (Google Analytics, social dashboards, performance metrics) to track content success and refine strategies accordingly.
  • Experiment with new content formats like Shoppable, Live styling, or BTS videos, to deepen engagement and drive conversions.

Collaboration & Ideation

  • Work closely with internal teams including marketing, e-commerce, photography, and design to align content with Myer's wider home and lifestyle campaigns.
  • Collaborate with external creatives, from interior stylists to lifestyle influencers, ensuring high-quality home storytelling.
  • Bring fresh, disruptive ideas to brainstorms, helping to craft content plans that respond to cultural home moments and audience needs.
  • Contribute to integrated campaigns, working with the broader content team to ensure Myer's home, fashion, beauty, and lifestyle narratives feel unified.

Who are Howatson+Company?

Howatson+Company are a fully integrated creative agency that believe in the power of influence.

We believe that the magic comes from the '+'.

The intersection of diverse people, culture and capabilities, that create solutions that drive business outcomes for our clients and leave the world a better place.

We care fiercely about the people we work with, the brands we work on and the world we live in.

We have several key values:

We act without judgement or preconceptions.

Diversity creates breakthrough

We embrace challenges and different points of view.

Collaboration is the only way

The intersection of our specialisms creates our magic.

Creativity is our weapon

We believe creativity can solve problems, create things people love and change the world for good.

We can only afford to be distinctive

No 'house style', we express creativity in all its forms.

Never walk alone

We bring everyone on the journey and it's everyone's job to contribute.

Values cost something

Some of our most recent accolades

  • Contagious Pioneers - Best and Bravest 2024
  • Adnews Creative, Independent, Employer and Agency of the Year 2024
  • Cannes Global Independent Agency of the Year - Good 2023, #1 Independent Agency Australia 2024
  • Mumbrella Creative, Independent and Emerging Agency of the Year 2023
  • B&T Independent Agency of the Year 2023
  • Andy's Global Independent Agency of the Year 2023
  • Spikes Grand Prix, Independent Agency of the Year 2023
  • LBB APAC Creative Agency of the Year 2022
  • D&AD Global Independent Agency of the Year 2022
  • LIA Grand Prix 2022, Independent Agency of The Year AU/NZ 2022

Howatson+Company is proud to be an Equal Employment Opportunity employer. We are committed to fostering a diverse and inclusive work environment. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or other applicable legally protected characteristics. We invite anyone to apply.

If you require any reasonable adjustments to the recruitment process or the role, please let the recruitment consultant know.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Advertising, Writing/Editing, and Marketing
  • Industries: Advertising Services
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