Project Marketing Manager
2 weeks ago
Project Marketing Manager
Job Responsibilities- Drive Mirvac and project procedures and processes.
- Develop project marketing strategies and ensure effective implementation and delivery.
- Develop and manage project budgets and cash flows within project parameters to deliver targets and achieve most efficient ROI across all projects.
- Ongoing measurement and analysis of campaigns to ensure strategies deliver on budgeted sales targets and cost per sale.
- Reporting project targets and market analysis.
- High level of financial accountability in approving and processing where required.
- Assist with positioning brand, marketing activities and systems.
- Enhance customer experience through customer service process, presentation, systems and programs to maximise sales potential.
- Provide thought leadership on operational issues and work with project team to ensure project goals are achieved.
- Analyse and interpret data and make decisions for marketing strategies based on insights from data analysis.
- Foster strong relationships with other Mirvac departments to ensure overall delivery of project objectives.
- Foster liaison with media, agencies, market research firms, PR companies and suppliers.
- Management and reporting of project buyer profiles.
- Manage relationships at state level with Marketing Manager.
- Work with builders to implement products based on consumer needs/research.
- Maximise PR and industry network opportunities.
- Assist in driving a proactive social media strategy.
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