CRM Manager

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The Role

We're searching for a brilliant CRM Manager to join our Growth team, skilled in CRM and digital optimisation that turbo charges conversion. You will support the CRM Lead in executing key customer communication programs, with a focus on optimising engagement and driving growth.

This role is pivotal in managing Customer Comms and Engagement through Salesforce Marketing Cloud (SFMC). As part of the Growth squad within Marketing, you will also assist in broader optimisation across owned and paid channels to drive end to end conversion.

You will be responsible for:

• Supporting the CRM Lead in executing Comms Automation programs across Direct and Broker brands including:
• Content and asset creation, data preparation, journey builds and testing
• Optimising leads, drafts and application programs, as well as broader lifecycle comms programs
• Assist in database management to ensure best practice for data hygiene and campaign performance
• Contribute to the Growth and Lifecycle comms strategy
• Collaborate in the creation and segmentation of customer journeys to drive personalised messaging
• Monitor, evaluate and report on the performance of CRM and other Growth squad programs, leveraging data-driven insights to optimise and further shape the Growth strategy
• Content updates on the Athena website
• Support on paid media management, optimisation and reporting
• Support on monitoring and managing social media

Does this sound like you?

• You're a do-er who can work as part of a team, and also function well as a solo act to get things done
• Brilliant organisation and time management skills with the proven ability to manage and deliver multiple campaigns or projects
• You're a great communicator – verbally and with the written word
• Excellent attention to detail and proficient with data manipulation
• You are proactive, ambitious and a fast learner. Highly collaborative, able to work across multiple, concurrent work streams
• You are efficient, organised and comfortable with working in a fast-paced environment
• Comfortable working to tight deadlines

What you'll need for this role

• You have a Bachelors degree or higher in Marketing, Data or a related field
• You have 3 - 5 years͛ marketing experience, ideally agency side or in a fast paced environment
• Min 2 - 3 year's experience with marketing automation platforms, ideally SFMC
• Proven track record of managing and optimising acquisition programs at all stages of the funnel
• Experience in website content management and optimisations using CMS platforms, preferably Contentful
• Analytical mindset and ability to interpret data and deliver actionable insights
• Experience collaborating with cross-functional teams to achieve marketing and business objectives
• HTML, CSS and SQL experience is essential
• Strong analytical skills with high-level proficiency in Microsoft Excel to manipulate, analyse, and present complex data sets
• Experience working in a regulated category is ideal, as is having experience working in an agile environment
• Inclusive, flexible and casual working environment. We genuinely care about each other.
• Hybrid working with HQ Anchor Days in an award winning office space
• Wellbeing program to support your physical, mental, social and financial health
• Perks program with access to discounts to every day expenses
• Fantastic team culture with monthly events

You'll be joining an experienced team, passionate about being best in class in everything we do. We have a relaxed and fun atmosphere where you can bring your unique self and skills to help us all grow as a team. Be great, be you, play nice.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing
• IndustriesFinancial Services and Banking

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