Digital Editor Travel Insider

3 weeks ago


Melbourne, Victoria, Australia Storyful Full time
Travel Insider is the digital arm of Qantas magazine and an exceptional opportunity is available for an experienced and motivated digital editor to join the team on a 12 month fixed term contract.The digital editor will have their finger on the pulse of SEO/AEO best practice, be able to confidently use data and search trends to inform new content concepts for the site and continually seek opportunities for growth. A digital all-rounder who is comfortable with all aspects of working in a digital ecosystem – from social platforms to EDMs and search engine optimisation – the successful applicant will write, edit, optimise and produce innovative content on the Travel Insider website on a daily basis and other platforms as required.Reporting to the Travel Insider Managing Editor, the successful applicant will be responsible for ensuring that the content for Travel Insider is strategic, engaging, of the highest quality and of course, inspires travel. A strong track record of ideation, writing and editing across editorial and native content is essential, together with an understanding of travel and the processes and pressures of operating in a fast-paced editorial environment.**Duties and responsibilities*** Conceptualise, create and edit content that is on brand, engages the audience and is of the highest quality while working at pace.* Work closely with the Travel Insider Managing Editor to understand Qantas objectives and guide content development based on their goals* Help deliver on the multichannel content strategy, aligning with the Qantas brand and consumer to deliver traffic growth in line with agreed targets* Track search trends and data using tools such as SEMRush to make data-driven decisions to continually improve content and business KPIs* Optimise content for SEO/AEO best practice (alt tags, captions, content structure etc) and user experience on all channels, including web, social media, mobile and video* Regularly monitor the site's performance and adjust strategy accordingly* Keep abreast of and regularly update the content team on developments in international best practice content strategy and deployment* Assist in managing the editorial budget to ensure effective distribution of budget* Drive new ideas and innovationThis is a highly operational role – spanning uploading and optimising articles to image research, SEO, AEO and content management – the successful candidate must be prepared to work across the site at all levels.It is a key requirement that candidates have deep digital experience and strong analytical skills and solid understanding of EDM production and SEO best practice and a proactive approach to AEO.* 3-5 years of proven experience as a digital producer working directly in a CMS and across social platforms* Relevant tertiary degree* In depth understanding of SEO, Adobe/Google Analytics and CMS* Excellent writing, editing and subbing skills* Proven ability to meet tight deadlines and manage multiple projects concurrently* Commercial skills in helping to drive revenue growth* Exemplary client service and a willingness to exceed client expectations* Able to present trends and insights in a meaningful and objective way**News Benefits**News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:* **Exclusively ours** - Access to publications and products from across the News Corp family* **Health & wellbeing** - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)* **Time off** - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.* **Helping you grow** - Development opportunities (including diversity and inclusion - focused education series) and recognition* **Financial wellbeing** - Support on making the most of your money* **Perks & discounts** - Exclusive offers across a range of products and services* **Giving back** - Make a difference to our communities.* **Workplace Inclusion and facilities** – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' roomsMRCA is an independent, award-winning Australian content marketing agency working with some of Australia's most prestigious brands, including Qantas, Coles, David Jones and Bunnings. We publish content in print and across multiple digital channels with a focus on robust, long-term creative solutions that deliver ROI. We celebrate courageous creativity and take pride in our people, our work and our clients. Medium Rare employs more than 200 people across Sydney, Melbourne, Brisbane and Auckland. This role is Sydney-based, working from our Pyrmont office on a hybrid arrangement (three days in the office).Apply now or for more information on careers at News Corp Australia visit**Our Commitment to Diversity, Equity and Inclusion** *We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.****If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit*** ***under the DEI section.*****Category:**Commercial ContentWe are proud to be Australia's most impactful media group, we're even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.
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