Regional Marketing Manager

1 week ago

Sydney, New South Wales, Australia Soprano Design Full time

Soprano Design is a leading provider of mobile messaging technology for mobile network carriers and enterprise customers worldwide. Our Communication Platform as a Service (CPaaS) is actively deployed by thousands of enterprises and government organisations around the world for trusted mobile interactions, that include SMS, voice, email, IP and omnichannel messaging.

We are the leading enterprise messaging partner for Telstra and a strategic partner to 15 mobile network operators in four major global regions, including AT&T in the United States, BT in the United Kingdom, and Starhub in Singapore.

Headquartered in Sydney, Australia with regional teams throughout Europe, the Americas and Asia Pacific, Soprano is trusted by over 25 Global Fortune 500 companies for their mission-critical messaging applications every year.

POSITION SUMMARY

An exciting opportunity exists for an experienced Field Marketing Manager (business title as Regional Marketing Manager ANZ) to join our dynamic marketing team and lead our ANZ marketing efforts supporting organizational growth in ANZ. This business-critical role will be responsible for developing, overseeing, and executing multi-channel marketing strategies to drive brand awareness, lead generation, and customer acquisition in the region.

You will be responsible for analyzing performance against forecast sales, reporting ROI, and using learnings to inform future activities. The role requires strong relationship-building skills, the ability to deliver projects on time and budget, and a collaborative spirit to contribute to a supportive, creative, and stimulating working environment. With a focus on lead generation, marketing automation, digital, and CRM programs, this is an exciting opportunity to drive growth and make a significant impact on our business.

KEY OBJECTIVES

  • Revenue Growth: Drive significant revenue growth in the ANZ region through effective marketing strategies that support sales efforts.
  • Lead Generation: Generate a high volume of quality leads to fill the sales pipeline, ensuring a steady flow of potential customers.
  • Market Expansion: Identify and exploit new market opportunities to expand Soprano's presence and customer base in the ANZ region.
  • Customer Acquisition: Increase the number of new customers through targeted marketing campaigns and initiatives.
  • Customer Retention: Improve customer retention rates by developing marketing programs that enhance customer engagement and loyalty.
  • Brand Awareness: Enhance brand visibility and recognition in the ANZ region, positioning Soprano as a leader in mobile messaging solutions.
  • ROI Optimization: Ensure that all marketing activities deliver a strong return on investment by monitoring performance, optimizing strategies, and managing budgets effectively.
  • Collaborative Sales Support: Work closely with the sales team to provide the necessary marketing tools, insights, and collateral to drive conversions and support sales efforts.

KEY RESPONSIBILITIES:

This includes but is not limited to:

  • Regional Marketing Strategy and execution: Develop and implement regional marketing strategies and plans in collaboration with the Regional Sales Team, aligning with global marketing goals to drive customer acquisition, engagement, and retention.
  • Market Analysis: Research and analyze regional markets to identify new opportunities and potential customers, becoming the go-to expert for the region.
  • Budget Management: Develop and monitor regional budgets, ensuring strong ROI on marketing investments and managing financial aspects like cost estimates, reconciliations, and timely invoicing.
  • Project Management: Oversee end-to-end project management of regional campaigns, both traditional and digital, producing collateral for all customer touchpoints and managing multiple projects efficiently.
  • Stakeholder Collaboration: Manage relationships with regional stakeholders, including product, sales, and legal teams, as well as external vendors and agencies, ensuring alignment with business objectives and facilitating the sales conversion process.

SKILLS & EXPERIENCE TO SUCCEED:

  • Proven success in developing and executing regional marketing strategies.
  • Proficiency in marketing automation platforms and CRM systems (HubSpot preferred).
  • Expert knowledge of digital marketing channels and tools (e.g., WordPress, Google Analytics, SEM Rush).
  • Strong analytical and data-driven approach.
  • Excellent communication and interpersonal skills.
  • Strong work ethic and entrepreneurial spirit.
  • Outstanding organizational and project management skills.

WHY WORK FOR SOPRANO:

  • Work for a leader in the CPaaS industry: We are a leading enabler for enterprise communications, with a customer-centered approach that allows us to reach significant results with our clients and partners.
  • Our focus on Technology: We pride ourselves on building technology for the future of communication that creates richer meanings, deeper trust and better connections.
  • Global presence: Soprano is headquartered in Sydney, but we have a global presence in Europe, North America, South America, New Zealand and Southeast Asia. We're a small company with big dreams
  • Collaborative and inclusive environment: We are committed to a workplace environment where every employee is respected and empowered to be their best selves at work.
  • Training and Development: Gain valuable insight and exposure to various markets worldwide.
  • Competitive salaries: We are a pay for performance company that values your contributions through our competitive salaries, rewards and recognition programs.
  • Flexible Working: We're a lover of hybrid working, and this allows us to stay connected to our global teams while allocating time to do the things we love. We are in Monday, Tuesday and Thursdays in Sydney.

People are at the core of what we do and Soprano Design Pty Ltd is committed to a safe, diverse and inclusive workplace where we all thrive and succeed together. We encourage applications of all ages, genders, nationalities, backgrounds and cultures. Please let us know if you require any adjustments to the recruitment process.

All successful applicants will need to provide two professional reference checks and is subject to satisfactory background checks.

Seniority level
  • Associate
Employment type
  • Full-time
Job function
  • Marketing
  • Industries
  • IT Services and IT Consulting and Telecommunications
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