Specialist, Brand Activation

Purpose & Overall Relevance for the Organization:

Reporting to the Manager, Brand Communications, the Brand Activation Specialist role offers an exciting opportunity to join the adidas Pacific Brand Communications team and help shape how our brand connects with consumers.

You'll be a key player supporting a wide range of marketing initiatives - from ATL/BTL campaigns and paid media to PR, events, social media, and internal communications.

This role is perfect for a marketing professional ready to take the next step in their career with a global leader in the sporting goods industry.

Key Responsibilities:

Support the development and delivery of brand communication strategies for adidas Pacific, across Brand, Originals, and Sports Performance categories (Running, Football, Motorsport, Training, Sportswear, and Specialist Sports), with scope to grow into leading a category

Manage the end-to-end execution of campaigns, including asset localisation, design briefs, approvals, media buying, agency liaison, and internal engagement

Partner with Sports Marketing, Digital Activation, and Omni Channel teams to ensure campaigns are aligned and integrated across all channels

Assist in the day-to-day operations of the Brand Communications team, including product ordering and invoice management

Take the lead on ad hoc projects and event activations, particularly around key sporting moments

Track, analyse, and report on campaign performance against KPIs

Identify and share insights on local opportunities, competitor activity, category developments, and consumer trends

Key Relationships:

adidas Pacific Brand (Communications, CTC, Omni, Sports Marketing, Digital)

adidas Pacific e-Commerce and Retail

Advertising, Media, and Events agencies

Knowledge, Skills and Abilities:

A genuine passion for sport and the adidas brand

Strong collaboration skills and ability to thrive in a fast-paced team environment

Positive, adaptable, and solutions-focused mindset

Excellent presentation and communication skills

Strong organisational and time management abilities

Foundational knowledge of paid media channels

Comfortable working with data, systems, and analytics

Experience working cross-functionally in diverse teams

Strong interpersonal skills for relationship management and facilitation

Basic MS Office proficiency

Requisite Education and Experience / Minimum Qualifications:

University degree, preferably in Marketing, Business, or Communications

Minimum 2 years' marketing experience

Proficient in English, both written and verbal

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.