Marketing Executive

4 weeks ago

Adelaide, South Australia SkyCity Adelaide Full time
Overview

SkyCity Adelaide is seeking an experienced Marketing Executive - Communications to join the Marketing team. reporting to the Communications Manager - Loyalty, the role focuses on facilitating and developing customer communications, engaging with key stakeholders, and working with operational management on marketing initiatives to drive visitation and revenue through communications and engagement.

This role champions effective, relevant communications that drive sitewide activity and direct response to promotions. You will test and learn campaign and element designs, including subject lines, open rates and click-through rates, and identify opportunities to improve each step of the customer journey.

You will work closely with our Customer Insights team to analyse guest behaviour and inform future activity, and you will conduct campaign briefs to ensure artwork creation for direct mail, EDMs, on-site and other communications are delivered in line with promotional timelines. A key responsibility is ensuring all marketing activity complies with relevant regulations, supported by the Communications Manager - Loyalty.

Responsibilities
  • Champion effective, relevant communications that drive sitewide activity and direct response to promotions.
  • Test and optimise campaign designs including subject lines, open rates, click-through rates and journey improvements.
  • Collaborate with Customer Insights to analyse guest behaviour and make recommendations for future activity.
  • Prepare campaign briefs to coordinate artwork creation for direct mail, EDMs, on-site and other communications in line with timelines.
  • Ensure marketing activity complies with relevant regulations.
About You / Qualifications
  • Well-rounded marketing experience with CRM platforms, including EDM and SMS development and journey building.
  • Understanding of loyalty program campaign design and email optimisation.
  • Excellent attention to detail and strong organisational skills.
  • Strong written and verbal communication, with ability to engage stakeholders at all levels and manage competing priorities.
  • Ability to work within the regulatory nature of gaming marketing.
What
What
Is in it for you?
  • Work with great people and gain firsthand experience of SkyCity's newest entertainment offerings.
  • Employee benefits including free meals, in-house dry-cleaning for staff and discounts on SkyCity venues.
  • Subsidised car parking and public transport tickets; health checks and wellness programs.
  • Employee reward and recognition programmes and professional development opportunities.
Employment details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Hospitality

Note: No recruitment agencies please. This description reflects the role and requirements as posted by SkyCity Adelaide.


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