Media & Content Manager

3 weeks ago

Melbourne, Victoria, Australia Bakers Delight Full time
Overview

Join to apply for the Media & Content Manager role at Bakers Delight.

Location: Camberwell, Melbourne VIC

Job Type: Permanent - Full Time

Responsibilities
  • Leading media strategy and content amplification across paid and organic channels, collaborating with agencies to deliver integrated campaigns.
  • Executing media plans across digital, BTL, ATL and partnership channels, managing agency relationships, optimising performance and ensuring effective tracking, reporting and communication of campaign activity.
  • Driving content strategy and creation across media channels, ensuring engaging and audience-tailored content.
  • Overseeing our organic social media strategy, including guiding content creation, community engagement, influencer collaboration, and performance reporting.
  • Executing media campaigns and providing strategic recommendations to support in-bakery activity, and optimising performance and ROI.
Qualifications
  • Digital marketing professional with proven experience in FMCG or retail settings, and with a digital marketing degree.
  • Strong knowledge of ATL and BTL media execution, especially driving results through BTL channels.
  • Ability to lead media activity from concept to execution and oversee social media channels—direct, digital, ATL, BTL and organic social.
  • Ability to build strategies that deliver results and resonate with target audiences.
  • Strategic thinker with sharp project management skills and a flair for performance tracking.
  • Experience leading a small team and communicating with clarity in a fast-paced, collaborative environment.
  • Creative, customer-focused with an ability to thrive in a retail or food environment.
Benefits
  • Hybrid work policy
  • Reward and bonus structure
  • Corporate casual dress environment
  • Professional development opportunities
  • Health and wellness activities
  • Novated Lease options

Note: We prefer to deal with you directly; we haven't briefed a recruitment agency on this role and won't be accepting CVs through any recruitment agency, so please apply directly.

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