CRM Coordinator Melbourne, Australia

2 weeks ago

Melbourne, Victoria, Australia Easygo Entertainment Pty Ltd. Full time

Join a world leading company in a highly niche space that is evolving rapidly.

What's in it for you?

As our CRM Coordinator, you will be at the forefront of our retention strategy. You'll take charge of the marketing plan for your region, giving you the freedom to innovate and drive customer engagement and revenue growth. Your role is pivotal in ensuring our marketing efforts effectively resonate with the local audience, contributing significantly to our success in the market.

Your role with us:

You'll develop and execute retention marketing campaigns across multiple channels, including email and SMS, creating compelling copy and messaging that resonates with customers and reflects the unique nuances of the culture. Your focus will be on designing campaigns that engage customers at every stage of their lifecycle, with the ultimate goal of retaining them.

Who are we?

At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming.

Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies. Headquartered in the beautiful city of Melbourne, our growth has been remarkable.

From humble beginnings to a thriving workforce of over 500+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.

Click play, on your career today

What you will do:

  • Coordinate all communication and content to enhance the customer experience and stages of the customer lifecycle.
  • Recommend and develop optimal plans for the delivery of campaigns, campaign format, and campaign platform to grow profitability, creating action plans and strategies where appropriate.
  • Enhance customer lifetime value, reduce churn, and implement relevant CRM strategy.
  • Collaborate with the content and marketing teams to identify which offers to promote and when.
  • Work closely with the acquisition team to maximise the growth of campaigns in the relevant market, as well as the company vision to launch into any new markets.
  • Be responsible for researching and sourcing relevant content to communicate with our customer base.
  • Monitor and analyse results of email/SMS campaigns, including completing weekly/monthly KPI reports.

What you will bring:

  • Familiarity with customer lifecycle management within the online casino space.
  • Hands-on experience with CRM platforms and data analytics tools.
  • Gambling and sports knowledge would be highly regarded.
  • Retention marketing knowledge.
  • Experience working with creative teams, such as digital design, to prepare visual assets for campaigns.

Bonus points if you also have:

  • Sports & Gambling knowledge advantageous
  • Cryptocurrency knowledge would be advantageous

Some of the perks of working for us:

  • Two full-time Baristas who will make you coffee, tea, fresh juices & smoothies
  • Daily catered breakfast
  • Snack Bar and help yourself drinks fridges on every floor
  • Massage Wednesdays - we get professionals to do this
  • Team budgets for lunches and activities to celebrate achievements
  • Fun office environment with pool tables, table tennis and all your favorite gaming consoles
  • EAP access for you and your family
  • Learning & Development platform with over 9,000 courses

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.

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