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Lead Product Marketing Manager

1 month ago

Sydney, New South Wales, Australia Hatch Full time

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This is a Lead Product Marketing Manager role with Culture Amp based in Sydney, NSW, AU

Role Seniority

Senior

About the Role

Join us on our mission to make a better world of work. Culture Amp is the world's leading employee experience platform, empowering companies to transform employee engagement, drive performance, and develop high-performing teams. We are backed by top venture capital and have offices worldwide. For more, visit cultureamp.com.

We are looking for an ambitious Lead Product Marketing Manager to drive our GTM strategy, work alongside passionate product marketers, and bring exciting features to market. Based in Australia (Melbourne or Sydney), this role offers significant impact and may include managing 1-2 direct reports.

Responsibilities
  • Develop and execute GTM strategies for your portfolios
  • Influence and coordinate cross-functional teams to bring products to market
  • Define targeting strategies and develop ICP/buyer personas
  • Own positioning & messaging, and enable teams to leverage these across marketing funnels
  • Create compelling narratives to drive awareness and demand
  • Partner with teams to ensure product adoption and engagement
  • Analyze market and competitive insights to inform workstreams
  • Manage stakeholder relationships and communicate effectively across teams
Qualifications
  • 10+ years in business/general marketing, preferably in international B2B companies
  • 6+ years in product marketing, launching products, driving growth, enabling teams, and conducting market research
  • Exceptional communication and stakeholder management skills
  • Experience leading complex GTM launches and influencing senior stakeholders
  • Strong skills in positioning, messaging, and market analysis
  • Ability to manage multiple projects and prioritize effectively
  • Growth mindset and passion for solving customer problems with products
Benefits

We offer a competitive package, including:

  • Employee Share Options Program
  • Development programs, coaching, and wellness support
  • Monthly Camper Life Allowance
  • Team-building budgets and wellbeing pauses
  • Extended year-end breaks
  • Parental leave and support
  • Social Impact Days
  • Equipment and home office budgets
  • Medical insurance (US & UK)
  • Diversity, equity, and inclusion initiatives
Additional Information

We encourage candidates from diverse backgrounds to apply, even if they don't meet all criteria. We value unique experiences and growth potential.

For accommodations or adjustments, contact accommodations@cultureamp.com. We retain your data per our privacy policy.

Application Reminder

Please consider applying even if you don't meet 100% of the criteria. We look forward to your application

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