Head of Marketing
2 weeks ago
Position Title: Head of Marketing
Department: Marketing
Location: Marrickville - Hybrid work arrangements may be negotiated based on your experience and circumstances
Employment Type: Full-Time - If desired by the right candidate, this role could be structured as permanent part-time
The Head of Marketing leads the strategic and operational direction of the marketing function, responsible for driving brand awareness, customer acquisition, retention, and revenue growth across all channels. This role owns the brand voice and marketing calendar, manages a small team and agencies, and works closely with cross-functional stakeholders to ensure cohesive execution.
Core ResponsibilitiesPosition Title: Head of Marketing
Department: Marketing
Location: Marrickville - Hybrid work arrangements may be negotiated based on your experience and circumstances
Employment Type: Full-Time - If desired by the right candidate, this role could be structured as permanent part-time
The Head of Marketing leads the strategic and operational direction of the marketing function, responsible for driving brand awareness, customer acquisition, retention, and revenue growth across all channels. This role owns the brand voice and marketing calendar, manages a small team and agencies, and works closely with cross-functional stakeholders to ensure cohesive execution.
Core ResponsibilitiesPlanning and ManagementTeam & Capability: Manage and mentor a small internal team, external agencies, as well as collaborate with other departments and stakeholders
Marketing Strategy & Roadmap: Develop and communicate a unified marketing strategy that integrates organic, performance, influencer, showrooms and PR channels.
Content: Develop, organise and distribute brand-aligned content
Campaign & Calendar Planning: Own the global marketing calendar and campaign roadmap, coordinating across departments and regions.
Budget Planning: Define and manage annual and quarterly marketing budgets, including allocation for paid media, PR, influencers, content, and events.
Channel Strategy: Establish channel-specific goals and strategies (e.g., paid media, SEO, email, influencer, PR, partnerships, content).
Agency Management: Oversee agencies and freelancers to ensure performance and cost-efficiency.
Integrated Campaign Delivery: Lead the execution of 360-degree campaigns including product launches, sales events, and brand moments.
Creative Development: Oversee the development of on-brand, effective creative assets across all media formats.
Performance Marketing: Direct paid acquisition strategies across platforms (Google, Meta, YouTube, Affiliates, etc.) to meet efficiency goals.
Lifecycle & CRM: Optimise the customer journey via email, SMS, loyalty, and segmentation strategies.
Retail Support: Deliver in-store marketing campaigns and drive traffic to our showrooms
Events & Brand Activations: Plan and execute strategic events, pop-ups, and experiential campaigns.
Analytics & Reporting: Use data dashboards to generate actionable insights and hold suppliers accountable.
Customer & Market Insights: Leverage internal and external data to refine messaging, segmentation, and campaign planning.
Attribution & ROI: Track performance by channel and influence budget allocation.
Tooling & Technology: Ensure the marketing stack (e.g., GA4, Klaviyo, Shopify, PR/influencer tools) is optimised.
Testing & Continuous Improvement: Lead A/B testing program and post-campaign reviews.
Creative Judgment
Collaborate well with cross functions
Team Leadership & Development
Continuous improvement mindset; seeks insights and likes feedback
Hands on
Data Fluency
Your application will include the following questions:
- Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a Head of Marketing? How many years' experience do you have in a marketing role? How many years of people management experience do you have? Do you have experience with Search Engine Optimisation (SEO)? Do you have experience in a sales role? Do you have experience with multi-variate and A/B testing methodologies?
To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.
Featured jobsMarketing Manager
Bailey Nelson
Sydney NSW
5d ago
Head of Marketing (Brand and Communications
22d ago
Head of Marketing, Australia and New Zealand
#J-18808-Ljbffr-
Head of Product
4 weeks ago
Sydney, New South Wales, Australia Marketing Ltd. Full timeJoin to apply for the Head of Product role at Marketing Ltd.1 week ago Be among the first 25 applicantsJoin to apply for the Head of Product role at Marketing Ltd.Get AI-powered advice on this job and more exclusive features.The Head of Product leads the Product Management team and oversees category P&L through strategic planning, pricing, forecasting, and...
-
Head of Product
4 weeks ago
Sydney, New South Wales, Australia Marketing Ltd. Full timeJoin to apply for the Head of Product role at Marketing Ltd.1 week ago Be among the first 25 applicantsJoin to apply for the Head of Product role at Marketing Ltd.Get AI-powered advice on this job and more exclusive features.The Head of Product leads the Product Management team and oversees category P&L through strategic planning, pricing, forecasting, and...
-
Head of Marketing
3 weeks ago
Sydney, New South Wales, Australia The Onset Full timeHead of Marketing - Insurtech - 12 mth FTCJoin to apply for the Head of Marketing - Insurtech - 12 mth FTC role at The OnsetHead of Marketing - Insurtech - 12 mth FTC1 week ago Be among the first 25 applicantsJoin to apply for the Head of Marketing - Insurtech - 12 mth FTC role at The OnsetJob DescriptionHead of Marketing - Insurtech - 12 mth FTCLead the...
-
Head of Marketing
3 weeks ago
Sydney, New South Wales, Australia The Onset Full timeHead of Marketing - Insurtech - 12 mth FTCJoin to apply for the Head of Marketing - Insurtech - 12 mth FTC role at The OnsetHead of Marketing - Insurtech - 12 mth FTC1 week ago Be among the first 25 applicantsJoin to apply for the Head of Marketing - Insurtech - 12 mth FTC role at The OnsetJob DescriptionHead of Marketing - Insurtech - 12 mth FTCLead the...
-
Head of Marketing
2 weeks ago
Sydney, New South Wales, Australia at Full timePosition Title: Head of MarketingDepartment: MarketingLocation: Marrickville - Hybrid work arrangements may be negotiated based on your experience and circumstancesEmployment Type: Full-Time - If desired by the right candidate, this role could be structured as permanent part-timeRole SummaryThe Head of Marketing leads the strategic and operational direction...
-
Head of Marketing
2 days ago
Sydney, New South Wales, Australia RECODE GROUP Full timeGet AI-powered advice on this job and more exclusive features. Direct message the job poster from RECODE GROUP Founder | Director | Talent Expert | Recruitment | Executive Search | Business Strategist | Career Coach | Headhunter SALARY: Excellent base salary on offer + Super + STI + Benefits (our client is flexible on the package depending on the candidates...
-
Head of Marketing
3 days ago
Sydney, New South Wales, Australia RECODE GROUP Full timeGet AI-powered advice on this job and more exclusive features.Direct message the job poster from RECODE GROUPFounder | Director | Talent Expert | Recruitment | Executive Search | Business Strategist | Career Coach | HeadhunterSALARY:Excellent base salary on offer + Super + STI + Benefits (our client is flexible on the package depending on the candidates...
-
Head of Marketing
3 days ago
Sydney, New South Wales, Australia RECODE GROUP Full timeGet AI-powered advice on this job and more exclusive features.Direct message the job poster from RECODE GROUPFounder | Director | Talent Expert | Recruitment | Executive Search | Business Strategist | Career Coach | HeadhunterSALARY:Excellent base salary on offer + Super + STI + Benefits (our client is flexible on the package depending on the candidates...
-
Head of Marketing
3 days ago
Sydney, New South Wales, Australia Fitness and Lifestyle Group Full timeJoin to apply for the Head of Marketing role at Fitness and Lifestyle GroupContinue with Google Continue with GoogleJoin to apply for the Head of Marketing role at Fitness and Lifestyle GroupDirect message the job poster from Fitness and Lifestyle GroupTalent Acquisition Lead - Fitness and Lifestyle Group Assoc CIPDThe Opportunity:We're looking for a...
-
Head of Marketing
2 days ago
Sydney, New South Wales, Australia Fitness and Lifestyle Group Full timeJoin to apply for the Head of Marketing role at Fitness and Lifestyle GroupContinue with Google Continue with GoogleJoin to apply for the Head of Marketing role at Fitness and Lifestyle GroupDirect message the job poster from Fitness and Lifestyle GroupTalent Acquisition Lead - Fitness and Lifestyle Group Assoc CIPDThe Opportunity:We're looking for a...