Manager, Public Relations and Corporate Social Responsibility

Overview

Manager, Public Relations and Corporate Social Responsibility – 6mths backfill (maternity leave) for Subway Australia, based in Brisbane, Australia. The role reports to the Head of Brand for ANZ and focuses on supporting the development and execution of long-form PR/CSR programs, managing brand PR tactics and activations, and leading a PR agency team for execution.

This range is provided by Subway Australia. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

A$105,000.00/yr - A$145,000.00/yr

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About the Role

The PR Manager for AU/NZ is responsible for: supporting the development and execution of long-form PR/CSR programs; managing the successful execution of brand PR tactics and activations; managing a PR agency team for execution. This role will report to the Head of Brand for ANZ. The successful candidate will balance exceptional writing skills, media knowledge and relationships, a creative mindset and a "roll-up-your-sleeves" attitude to manage multiple projects and campaigns across many channels.

If you feel that this is the role for you, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast paced and agile working environment.

What we offer: Pension; Competitive Bonus; Tuition Reimbursement; Company Holidays; Employee Resource Groups; Volunteering time; and many more.

Planning and Strategy

• Develop, implement and manage brand PR communications efforts for ANZ, working alongside the broader marketing team to ensure PR is an integrated part of campaign execution across all ATL channels.
• Ensure PR activities are aligned to the broader Marketing and Brand strategy, as directed by the Director of Marketing.
• Build and foster relationships with media, community partners, public affairs offices, NGOs, consumer advocacy groups, etc. for the benefit of Subway.
• Monitor media coverage of the restaurant/food/consumer sector to anticipate trends and opportunities.

Execution and Activation

• Secure impactful earned and owned media exposure; measure impact and communicate results.
• Activation support – attend events, organise food and/or merchandise, finalise creative deliverables, oversee third party activation staff. Travel interstate and to New Zealand as required.
• Research, write, and/or edit communications materials, including press releases, pitches, fact sheets, Q&As, briefing materials, talking points, key messages, emails, social media posts and presentations.
• Work with the Head of Brand, Director of Marketing and Managing Director to serve as the releasing authority for information to the public and/or news media from the brand in AU/NZ as it relates to Public Relations.
• Act as Media Spokesperson for the brand as and when required.

Social & Influencers

• Work with brand agencies to select appropriate influencers to promote Subway products and campaigns.
• Research and vet creators, write content briefs and manage in-restaurant filming arrangements.
• Manage content reviews and edits, giving final approval in collaboration with relevant Subway Legal/FSQA/Marketing representatives as required.
• Monitor and react quickly to social trends, comments or tags in collaboration with Subway's organic social team.
• Manage and monitor the Subway Australia and New Zealand LinkedIn pages in collaboration with the Internal Communications Manager.

Issues and Crisis Management

• Protect the brand by managing and mitigating external risks, including negative media or social media coverage and guest care incidents.
• Work with the Global Communications team on issues or stories with international impact (e.g., corporate media releases, global CSR topics).
• Draft and prepare media holding statements, community management responses and guest care Q&As to control the brand narrative.

Corporate and Social Responsibility

• Work with government and industry bodies to understand new regulations and policies and determine potential brand impact.
• Advocate Subway's position to appropriate industry groups and communicate key updates to internal stakeholders.
• Develop mandatory corporate reports such as the APCO Packaging Report and the Modern Slavery Statement with appropriate departments.

Management, Team & Administration

• Manage AU/NZ PR and Activation agencies to ensure goals and KPIs are met.
• Collaborate with cross-functional teams including marketing, legal, guest care, internal communications, operations, development and FSQA.
• Collaborate with Territory Teams to assist in rolling out PR campaigns and activations.
• Oversee budgets for Australia and New Zealand PR campaigns.
• Perform various administrative tasks as required for PR execution and management.

Skills and Abilities Required

• Bachelor Degree in Public Relations, CSR, Journalism, Communications, Marketing or related field.
• Minimum of 5+ years in public relations in a corporate or agency environment; proven track record in securing and managing high quality media coverage.
• Exceptional writing skills (technical, creative, effective).
• Fluent in written and spoken English.
• Ability to handle sensitive issues and crises under pressure and provide sound counsel to management.
• Self-motivated, proactive, and hardworking, with strong problem solving, creative thinking and interpersonal skills.
• Working knowledge of the AU/NZ media landscape.
• Professional demeanor with the ability to work with a variety of stakeholders, from Sandwich Artists to the CEO.
• Team player with the ability to work with a diverse team operating in 113 countries.
• Comfortable in a fast-paced, deadline-oriented environment.
• Experience with global organisations – QSR or fast casual restaurant/franchise model is a plus.
• Demonstrated problem-solving skills; working knowledge of social media and CSR principles.

What do we Offer?

• Pension
• Competitive Bonus
• Tuition Reimbursement
• Company Holidays
• Employee Resource Groups
• Volunteering time
• And Many More…

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