Marketing Lead

We are at an exciting point in Unravel Carbon's growth journey and it is imperative for us to find our marketing Lead who embraces our expansion strategy and is passionate about succeeding.

ABOUT UNRAVEL CARBON

Unravel Carbon is the first climate enterprise software company to uniquely combine AI-powered agents with an advanced Automated carbon platform helping businesses track, reduce, and report their carbon emissions faster, smarter, and with less effort. Our platform automatically transforms financial and activity data into full supply chain emissions data, generates climate action recommendations, and populates regulatory disclosure reports, all in days.

Our latest solution, AI Agents for Business Sustainability automates the everyday tasks that slow teams down (from supplier engagement, data collection, reporting…) so your team can focus on what truly matters, strategy, solutions and impact.

We are proud to support leading and enterprise companies across the world, with a growing presence in South East Asia, Australia and recently expanded in the United States and in Japan.

Backed by leading investors including Y Combinator, Sequoia, and Alpha JWC, our team is made up of software engineers, data scientists, and climate experts united by a shared mission: to accelerate the global transition to a zero-carbon economy.

ABOUT THE ROLE

• As the Marketing Lead for Unravel Carbon, you will drive diverse marketing initiatives with the primary responsibility of generating a qualified pipeline for the sales team. You will own the strategy and execution of demand generation activities while enhancing Unravel Carbon's presence and brand across Australia, Japan, Singapore, and the Asia-Pacific region, with potential involvement in the United States.
• This is a unique opportunity to drive Unravel Carbon's growth while contributing our mission to accelerate the world's transition to a zero-carbon economy,
• Collaborating with cross-functional teams, including founders/leadership, product design, business development, and external agencies, you will lead efforts in areas such as lead generation, brand awareness, customer engagement, and partner engagement.
• A passion for climate-tech solutions and storytelling in this space is essential.

RESPONSIBILITIES

• Marketing Strategy & Execution: Develop and execute marketing strategies that align with Unravel Carbon's mission to drive lead generation, customer engagement, and business growth.
• Brand Awareness: Increase brand awareness globally through targeted campaigns, strategic partnerships, and innovative content strategies.
• Content & Brand Management: Create and adapt high-quality marketing content while ensuring brand consistency and enhancing Unravel Carbon's visibility and reputation.
• Event Marketing: Plan and execute impactful events such as webinars, conferences, and trade shows to engage customers and partners while showcasing expertise.
• Performance & Digital Platform Management: Monitor key performance metrics and manage digital platforms to optimize marketing strategies and streamline operations.
• Partner Marketing: Build and manage strategic partnerships to co-create campaigns and initiatives that amplify reach and foster collaboration.
• Collaboration: Work closely with cross-functional teams, including leadership, product design, and business development, to align marketing efforts with organizational goals.

ABOUT YOU

• Proven experience in B2B SaaS marketing or related fields (minimum 3 years).
• Exceptional communication and collaboration skills to work effectively across diverse teams and regions.
• Proficient in LinkedIn and SEO strategies, with demonstrated ability to determine and focus on the most effective growth channels for Unravel Carbon.
• A self-starter with a can-do attitude, who will thrive in a fast-paced startup environment where you will be learning quickly, experimenting, and taking ownership to drive impact
• A systems-minded marketer who is comfortable leveraging AI tools to scale content creation, marketing automation, and outbound initiatives.
• A strong alignment with Unravel Carbon's mission to accelerate the world's progress toward a zero-carbon economy, to integrate climate-driven decisions into global business practices, and to leave a habitable world for future generations, along with a deep appreciation for our six core values.
• Based in Australia, Singapore, the United States or Japan

REQUIRED SKILLS

• Excellent visual communication and copywriting skills for various marketing channels.
• Proficiency in digital lead generation tools and data analysis.
• Experience with lead flow automation tools, preferably HubSpot, and related CRM systems.
• Experience managing websites, social media channels, and other physical and digital marketing assets.
• Ability to manage external providers to bridge resource and skill gaps efficiently.
• Capability to work vertically with directors and founders as well as horizontally with peers in a fast-growing startup environment.

YOUR WORK STYLE

• Analytical and detail-oriented, capable of extracting actionable insights from various data points to inform strategic decisions.
• Proactive self-starter who can prioritize tasks effectively and meet tight deadlines while maintaining independence.
• Collaborative team player who thrives in dynamic environments and works effectively across diverse teams.
• Creative thinker with the ability to solve problems innovatively, adapt quickly to changing circumstances, and think outside the box.
• Proposition-minded, able to communicate ideas in a sales and customer-centric way.

YOUR PREFERRED BACKGROUND

• Bachelor's degree in Business, Marketing, Communications or a related discipline.
• Experience managing websites, social media channels, and other digital assets.
• Global mindset, but familiar with the APAC market and culture

WHAT WE OFFER YOU

• We offer an exciting challenge for a purpose-driven person who thoroughly enjoys learning and takes up responsibilities in a multi-cultural, primarily virtual, and pioneering organization.
• We nurture a culture that allows you to thrive, where your skills can be honed and your ideas will be heard, and where collaboration across teams and with global partners is the default.