Lifecycle Marketing Specialist

Do you want to own every message thousands of students and families get from Contour, not just push sends down someone else's conveyor belt?

At Contour, we've proven product-market fit and grown from a scrappy startup to a high-growth scale-up. Thousands of students, parents, and tutors now live inside our ecosystem every day, across three brands and a growing number of states. The one thing that has not kept pace is how we talk to them.

So far, our communications have run through a conveyor belt of six or more people, with a week's notice needed for a single send. The result is what most of the tutoring category settles for: generic, commercially driven, and out of touch with where a student actually is in their year. We are done with that. We are building a real lifecycle function, and we want one person to own it.

We're looking for a Lifecycle Marketing Specialist, the owner of every external touchpoint a student or family receives: email, SMS, and in-app. Reporting to our CMO and building on a fresh HubSpot instance, you'll own campaigns and automated journeys across VCE, HSC, and QCE, and internationally with MedPrep across the UK and New Zealand. You'll work hand in glove with Academics, Sales, and Student Success so that every message is personal, academically informed, and genuinely useful.

This isn't a send-button role. It's a build-the-channel role. You'll be given the autonomy, the AI tooling, and the partnership across the organisation to set the bar for what great student communication looks like, and then go hit it. The standard is simple: every send is measured first on whether it serves the student or the family, with retention, revenue, and brand salience treated as the outcomes that follow.

Who We Are

At Contour, we’re reshaping education, one student at a time.

Since 2020, over 10,000+ students have trusted Contour to guide their academic journey, and we’ve grown to over 300+ team members. We’ve produced hundreds of 99+ ATARs, tutored the World-Record UCAT scorer, and placed more students into medical school than any school in Australia.

Our growth is a testament to the simple philosophy: Put the student first, always. Everything we design, from our world-class tutor-training programs to our purpose-built campuses, exists to help students master content faster, perform with confidence, and even rekindle the joy of learning.

Contour is a group of three brands united by one goal: to give every student the best chance to achieve their full potential:

• Contour Education: Reshaping how students master their high school subjects with small-group tutoring, structured resources, and 1-on-1 support across Maths, Science, and English.
• Contour Medprep: Reshaping medical preparation with a proven, step-by-step pathway through the UCAT, interviews, and admissions, led by a team of 100+ medical students.
• Contour TestPrep: Reshaping test preparation, starting with the selective entry exam, through rigorous tutoring, mock exams, and data-driven feedback to give students a decisive advantage.

This is Contour. Built by students, for students.

What You Will Do

You will own Contour's entire external communications channel and build the lifecycle function from the ground up.

• Own the Channel End to End: Take on Contour's full email and SMS program, campaigns, triggered automations, and lifecycle nurture sequences across every market, and replace a six-person, week-per-send process with a single owner who can build and ship in minutes.
• Build and Run HubSpot: Own the HubSpot marketing instance once migration lands. Build, test, and maintain automated journeys across lead nurture, enrolment conversion, onboarding, re-engagement, and retention, and keep the contact lifecycle, segmentation, and list hygiene clean from first enquiry to enrolled student and beyond.
• Push Toward a Segment of One: Partner with Academic, Sales, and Product Marketing so every communication reflects a student's subjects, campus, stage of study, and point in the enrolment journey. Generic is the enemy.
• Write Copy That Earns Attention: Write your own on-brand email and SMS copy that speaks to students and parents differently and meets each at the right moment, from first awareness through to re-enrolment.
• Reflect the Student Experience Back: Work with the Experience team to weave NPS, post-event feedback, testimonials, and reviews into a retention and community program that goes beyond re-enrolment nudges and genuinely reflects the experience back to the people living it.
• Hold the Whole Lifecycle: Run SMS alongside email, keep cadence tight so families are never over-com