Sponsorship Lead – Brand

Sponsorship Lead – Brand & Customer Experience

Join to apply for the Sponsorship Lead – Brand & Customer Experience role at Suncorp Group

Sponsorship Lead – Brand & Customer Experience

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Join to apply for the Sponsorship Lead – Brand & Customer Experience role at Suncorp Group

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About The Role

Contribute to strengthening and differentiating the Group's mass and niche brands through innovative external sponsor partnerships and engagement strategies that support the business by delivering:

• Reach and exposure in priority markets, brand consideration, appeal, and competitor blocking and differentiation
• Attract and deepen relationships through integrated brand engagement and experiences.

Location: Sydney, Melbourne, or Brisbane

More Specifically You Will

• Contribute to the delivery of the brand/s sponsorship and community portfolio, executing best in class sponsorship activity and leverage partnerships to maximise ROI for our brands and business.
• Achieve agreed business outcomes through strong brand alignment to the sponsorship and community portfolio.
• Contribute to optimum leverage from sponsorship portfolio through operational excellence in innovation, planning, delivery, and measurement.
• Drive strong working relationships with BCX peers, internal stakeholders, and agency partners.
• Maintain understanding of customer needs, behavior, and passions across priority segments.
• Develop sponsorship-related experiences for innovative customer experiences to support channels and brand differentiation.
• Manage marketing and leverage activity across channels with sponsorship partners, community, and third-party providers.
• Influence brand marketing stakeholders to implement sponsorship opportunities and experiences aligned with brand propositions and campaigns.
• Plan and manage activations across media and events, including event response when required.
• Engage with and adopt sponsorship and community measurement frameworks, manage reporting, and share results and learnings.
• Input into ongoing planning and review of the sponsorship & community strategy to identify opportunities, gaps, overlaps, and divestment strategies.
• Support commercial negotiations with external partners to secure opportunities at fair value and benefits, maintaining the group's reputation.
• Lead and support the implementation of contractual benefits and campaign deliverables.
• Maintain insights into brands and customer behavior to optimize engagement.
• Manage external partners and agencies to deliver sponsorship measurement programs.
• Oversee sponsorship and community budget planning, invoice processing, and monthly forecasting.
• Collaborate with marketing peers to elevate and communicate the value of the sponsorship portfolio.
• Ensure compliance with governance, legal, data, and risk management processes.
• Contribute to written and verbal sponsorship strategies for stakeholders and senior management.
• Respond to sponsorship requests as needed.
• Apply test & learn methodologies for measurement and optimization.
• Leverage research and intelligence to keep activities innovative and customer-focused.
• Support sponsorship planning, including annual cycles and marketing needs.
• Develop and present post-implementation reports to stakeholders.
• Coordinate with brand managers and teams to deliver market-leading sponsorship programs across channels.
• Lead and support on event response campaigns related to weather or natural hazards.
• Role model Suncorp behaviors and code of conduct.

About You

• 8+ years' experience in sponsorship management, marketing, and media, preferably within financial services.
• Extensive experience in negotiation, strategy development, and partnership management.
• Experience dealing with senior executives and managing relationships.
• Proven success in managing marketing strategies across media channels.
• Experience managing campaigns, media partnerships, and branded integrations.
• Leadership experience within complex environments.
• Ability to manage multiple stakeholders and workstreams simultaneously.

Key Capabilities

• Strong knowledge of brand strategy, marketing principles, and sponsorships.
• Strategic and conceptual thinking skills.
• Excellent negotiation skills.
• Ability to build relationships, align stakeholders, and motivate teams.
• Financial acumen and ability to generate ROI.
• Experience managing budgets and forecasts.

What We Can Offer You

• Discounts on insurance products.
• Flexible working, leave options, and parental leave benefits.
• Ongoing study support and career development.
• Community engagement programs and volunteer leave.
• Employee assistance programs and employee council involvement.

We are committed to diversity and inclusion, creating a culture where everyone feels valued and connected.

Additional Details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Other
• Industries: Financial Services and Insurance

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