Senior Public Relations Consultant

3 weeks ago


Sydney, New South Wales, Australia Thrive PR + Communications Full time

Get AI-powered advice on this job and more exclusive features.

Senior Public Relations Consultant

Thrive PR & Communications and the LEGO Group

Shape the stories that inspire generations of builders.

Thrive PR is casting for a Senior Public Relations Consultant to help bring our stories and activations to life for one of the most playful and iconic brand partners,the LEGO Group.

This is a unique opportunity for a creative communications professional to join Thrive as one of the lead senior consultants on our agency team. As a builder you understand the power of storytelling, have a deep appreciation for culture and community, and thrive in a fast-paced, collaborative environment. If you're a skilled PR expert— maybe also a parent, a LEGO fanatic, or a lifelong builder—you could be exactly who we're looking for.

What You'll Create

As a key member of the Thrive PR agency team, you'll:

  • Lead and implement integrated PR strategies that land earned media and spark conversations aligned with the LEGO brand mission.
  • Drive storytelling across channels—media relations, influencer partnerships, content creation, and social media—ensuring consistency and creativity at every touchpoint.
  • Collaborate with creators and influencers who reflect our values and share our passion for imagination, innovation, and inclusion.
  • Adapt global narratives for the local market, adding ANZ insights that make each story relevant and resonant.
  • Shape campaigns from the ground up—pitching ideas, building relationships, managing stakeholders, and delivering measurable outcomes.
  • Act as a brand guardian, ensuring all communication aligns with LEGO brand purpose: to inspire and develop the builders of tomorrow.

The Bricks You'll Bring

  • 8+ years of experience in public relations, brand communications, or earned media strategy, ideally across consumer or family brands.
  • A strong network of media and influencer contacts, and a reputation for delivering standout campaigns that engage and endure.
  • Excellent writing and content creation skills—whether it's crafting a press release, scripting a short-form video, or briefing an ambassador.
  • An ability to connect cultural trends, parent communities, and fan passion points with our brand storytelling.
  • Strategic thinking and attention to detail—you know when to zoom out and when to dive into the build.
  • A genuine appreciation for creativity, curiosity, and the value of play.

Why work with Thrive for LEGO Australia?

Working with Thrive PR and LEGO Australia means more than just loving the brick—it means being part of the LEGO brand's global mission to inspire every child and family. Children are our role models. Their curiosity, creativity and imagination inspire everything we do.

  • A values-led culture built on imagination, creativity, fun, learning, caring, and quality
  • The opportunity to work with one of the world's most trusted and beloved brands
  • A diverse, inclusive team that believes in building together
  • Flexibility, purpose, and a chance to bring joy to millions

At Thrive, we're looking for someone who is:

  • A trusted advisor to both clients and teammates
  • Detail-obsessed and delivery-focused
  • Always looking for the next opportunity to elevate a brand

Apply now and bring your passion, professionalism, and creativity to The LEGO Group.

Send your COVER LETTER + CV to fly@thrivepr.com.au

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionPublic Relations
  • IndustriesPublic Relations and Communications Services

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