Social Media Manager, Sydney

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We're a highly awarded national independent creative agency that's all about great people doing great work on great clients. Over the past year alone we've been recognised at almost every major award show both locally and globally, including the Mumbrella, AdNews and B&T Agency of the Year Awards, Cannes Lions, D&AD, AWARD Awards and Spikes Asia, as well as being named Australian Agency of the Year at the 2024 New York Festivals and Campaign Brief Medium Agency of the Year for both 2024 and 2025.

We exist to turn brands into HEROES. From creative, data and design, to comms, PR and social. Across Sydney, Melbourne and Brisbane and globally through our affiliations with McCann Worldgroup and IPG, our work is truly HEROIC.

Our clients include the likes of Toyota, Mastercard, Microsoft, Crown, Decjuba, Bakers Delight, Instax (Fujifilm), Engie, Worksafe, Hawaii Tourism and the NSW, Queensland and Victorian Governments. You can see our latest work at https://www.thehero.co/.

If that all sounds good, read on...

THE HEROIC ROLE

We're looking for a proactive, culturally connected HERO Social Media Manager to join our busy Sydney team. This role is perfect for someone who lives and breathes social and is as comfortable planning as they are posting and creating compelling content. You'll work across major brands— including Microsoft, Fujifilm and Hawaii Tourism —helping shape and share their stories in a meaningful, creative, and engaging way.

Working closely with the Account Service and Strategy teams, the Social Media Manager will be responsible for assisting with strategy development, new business opportunities and overseeing the day-to-day execution across key clients with support from Client Service.

Key Responsibilities

• Content Planning & Scheduling
• Own the content calendar across Microsoft and Fujifilm social channels, B2B and B2C
• Collaborate with internal teams and clients to build monthly/quarterly content plans
• Brief designers and copywriters on visual and written assets as needed
• Copywriting & Community Management
• Write engaging, on-brand post copy for a range of social platforms
• Respond to comments and DMs (where relevant) and escalate where required
• Trendspotting & Creative Input
• Identify and tap into emerging trends, moments, and formats that are relevant for each brand
• Recommend and help shape reactive and always-on content
• Influencer Engagement
• Identify, vet, and manage influencer and creator collaborations
• Coordinate outreach, briefing, and reporting for influencer activity
• Track performance across platforms using native tools and analytics dashboards
• Provide monthly reports with insights and recommendations
• Stakeholder Management
• Work closely with the client leads to ensure all content aligns with broader marketing strategies
• Present ideas and performance results to both internal and client teams
• Self-Management
• Take ownership of timelines, deadlines, and deliverables
• Be the go-to for anything social-related on the accounts

WHAT YOU BRING:

• 2–4 years' experience in social media management (agency or brand-side)
• Deep knowledge of the Australian social media landscape across Instagram, Facebook, LinkedIn, TikTok, and YouTube

·Creative flair and confidence: S olid copywriting and content ideation skills

· Experience working with influencers and creators

• Strong understanding of analytics and reporting tools (Meta Suite, Sprout, native dashboards)

·An understanding of social amplification and familiarity with Meta Business Manager

• Ability to juggle multiple projects and deadlines
• A collaborative spirit with a can-do, solutions-first attitude

·Client relationship management

· Someone who takes initiative and thrives with autonomy

• Approachable and a clear communicator

·Organised and have excellent attention to detail

Nice to Have

• Basic graphic or video editing skills (Canva, CapCut, Adobe)
• Experience working with tech and/or lifestyle brands
• Knowledge of paid social formats and how organic/paid can work together

SALARY:

• Commensurate with experience. Flexible/hybrid working arrangements are in place.

Seniority level

• Seniority levelEntry level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesAdvertising Services

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