Industry Principal- Marketing Consultant

Industry Principal- Marketing Consultant Industry Principal

About Us
Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.

Location: Melbourne or Sydney, Australia
Salary: AUD 192,845 – 209,939 Annual Gross
Please Note: - The above salary range is only indicative and maybe subject to suitable enhancements, based on internal company processes.

About the role
We are seeking a strategic and results-oriented Marketing Consultant to join our team as a Trusted Advisor. In this role, you will serve as a strategic partner to our clients, offering expert guidance, actionable insights, and hands-on support to help them achieve their business goals through impactful digital marketing strategies. You will go beyond tactical execution, building long-term relationships and becoming an extension of their marketing teams.

Key Responsibilities:

• Strategic Marketing Partnerships
  Build strong, long-term relationships with clients, acting as a strategic partner. Understand their business needs, market dynamics, and goals to develop tailored digital marketing solutions.
• Business & Marketing Alignment
  Bridge the gap between client business objectives and digital marketing strategies. Develop marketing plans that drive revenue growth, enhance brand awareness, and improve customer engagement.
• Comprehensive Digital Marketing Expertise
  Provide deep expertise across digital channels including SEO, SEM, social media, content marketing, email marketing, display advertising, and more.
• Data-Driven Insights & Optimization
  Use analytics and performance data to track campaign success, identify areas for improvement, and optimize strategies for better ROI.
• Technology & Platform Selection
  Advise clients on marketing automation platforms, CRM systems, and other technologies to improve marketing efficiency and effectiveness.
• Innovation & Trend Forecasting
  Stay ahead of digital marketing trends and emerging technologies. Proactively identify opportunities to enhance client campaigns using innovative tools and strategies.
• Client Success & Communication
  Ensure exceptional client experiences through proactive communication, clear reporting, and strategic recommendations. Maintain transparency and build trust.

Job description

About Us
Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.

Location: Melbourne or Sydney, Australia
Salary: AUD 192,845 – 209,939 Annual Gross
Please Note: - The above salary range is only indicative and maybe subject to suitable enhancements, based on internal company processes.

About the role
We are seeking a strategic and results-oriented Marketing Consultant to join our team as a Trusted Advisor. In this role, you will serve as a strategic partner to our clients, offering expert guidance, actionable insights, and hands-on support to help them achieve their business goals through impactful digital marketing strategies. You will go beyond tactical execution, building long-term relationships and becoming an extension of their marketing teams.

Key Responsibilities:

• Strategic Marketing Partnerships
  Build strong, long-term relationships with clients, acting as a strategic partner. Understand their business needs, market dynamics, and goals to develop tailored digital marketing solutions.
• Business & Marketing Alignment
  Bridge the gap between client business objectives and digital marketing strategies. Develop marketing plans that drive revenue growth, enhance brand awareness, and improve customer engagement.
• Comprehensive Digital Marketing Expertise
  Provide deep expertise across digital channels including SEO, SEM, social media, content marketing, email marketing, display advertising, and more.
• Data-Driven Insights & Optimization
  Use analytics and performance data to track campaign success, identify areas for improvement, and optimize strategies for better ROI.
• Technology & Platform Selection
  Advise clients on marketing automation platforms, CRM systems, and other technologies to improve marketing efficiency and effectiveness.
• Innovation & Trend Forecasting
  Stay ahead of digital marketing trends and emerging technologies. Proactively identify opportunities to enhance client campaigns using innovative tools and strategies.
• Client Success & Communication
  Ensure exceptional client experiences through proactive communication, clear reporting, and strategic recommendations. Maintain transparency and build trust.

Required Skills and Qualifications:

• Proven experience (10+ years) in digital marketing consulting or strategic marketing roles
• Demonstrated success in building and managing long-term client relationships.
• Strong understanding of digital marketing channels and performance metrics.
• Experience with marketing automation tools (e.g., HubSpot, Marketo, Salesforce Marketing Cloud).
• Excellent communication, presentation, and stakeholder management skills.
• Ability to translate business objectives into actionable marketing strategies.

Preferred qualifications:

• Experience in B2B marketing, especially in tech or professional services
• Familiarity with data visualization tools (e.g., Tableau, Power BI).
• Certifications in Google Ads, HubSpot, or other relevant platforms.
• Experience with customer journey mapping and persona development.
• Knowledge of UX principles and conversion rate optimization (CRO)

Educational Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field (mandatory).
• Master's degree or MBA (preferred).
• Relevant certifications in digital marketing, analytics, or CRM platforms (nice to have).

Location & Travel Requirements

• Based in Melbourne or Sydney with flexibility for remote work.
• Occasional travel may be required for client meetings and workshops.

Hear from our recruiter on their experience working with Infosys as an Employer
All aspects of employment at Infosys are based on merit, competence and performance. We are committed to embracing diversity and creating an inclusive environment for all employees. Infosys is proud to be an equal opportunity employer. At Infosys, we recognize that everyone has individual requirements. If you are a person with disability, illness or injury and require adjustments to the recruitment and selection process, please contact our Recruitment team for adjustment only on Infosys_ta@infosys.com or include your preferred method of communication in email and someone will be in touch. Please note in order to protect the interest of all parties involved in the recruitment process, Infosys does not accept any unsolicited resumes from third party vendors. In the absence of a signed agreement any submission will be deemed as non-binding and Infosys explicitly reserves the right to pursue and hire the submitted profile. All recruitment activity must be coordinated through the Talent Acquisition department.
Infosys is an equal opportunity employer, and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability.

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