Social Media Executive

Type: Full-Time, Fixed-Term (12-Month Contract)

Reports To: Marketing and Media Manager

About Dendy Cinemas

Dendy Cinemas is one of Australia's leading independent cinema groups, known for celebrating the art of film. We're passionate about storytelling, championing diverse cinema, and creating unforgettable experiences for our audiences. Agile and fast-moving, we're committed to being bold, innovative, and creative from curating exclusive content to building meaningful customer relationships.

About the Role

We're on the hunt for a digitally-savvy, film-loving Social Media Executive to join our fast-paced Marketing team. If you live and breathe content, can jump from TikTok trends to Meta ad funnels without missing a beat, and know how to write copy that stops thumbs mid-scroll, you might be our perfect fit.

You'll be the digital voice of Dendy Cinemas, owning the day-to-day management of our social channels, creating compelling content that celebrates cinema, and delivering paid and organic campaigns that drive engagement and ticket sales.

This is a creative, hands-on role ideal for someone who thrives in culture, knows their memes from their metrics, and is ready to champion bold storytelling across social platforms.

Note: This is a 12-month fixed-term contract based at our Newtown head office on vibrant King Street.

Key ResponsibilitiesSocial Media – Organic Content

• Manage daily posting, scheduling, and publishing across all Brand channels - Facebook, Instagram, TikTok and X.
• Develop engaging, thumb-stopping content (copy, imagery, video) aligned with the Dendy tone of voice and visual identity.
• Own and maintain the social content calendar in line with film releases, brand campaigns, and cultural moments.
• Keep your finger on the pulse of industry trends, emerging platforms, and competitor activity.
• Engage with our online community, responding to comments, DMs, and tags to nurture conversation and build brand loyalty.
• Deliver weekly performance updates and monthly reporting with insights and recommendations.

Paid Social Campaigns

• Plan, brief, and implement paid campaigns across Meta and TikTok, both brand-led and in collaboration with distributors.
• Assist with campaign targeting, creative assets, and budget allocation.
• Monitor campaign performance and optimise as needed to maximise ROI.
• Create post-campaign reporting and insights for internal stakeholders and distribution partners.

Promotions & Partnerships

• Coordinate social-led competitions and promotions with film distributors and internal teams.
• Set up, manage, and report on campaign mechanics using tools like Woobox.
• Handle prize fulfilment and reporting with accuracy and timeliness.
• Ensure all activity is aligned with the brand and relevant film strategies.
• Collaborate with the wider marketing team on campaign planning, promotions, and cross-channel strategies.
• Contribute to brainstorming sessions, creative ideation, and team meetings.
• Provide ad-hoc marketing support including reporting, presentations, and stakeholder communications.
• Participate in office-wide initiatives and shared responsibilities.
• Perform other duties as required

What You'll Bring

• 2+ years' experience managing social media accounts for a consumer-facing brand, ideally in entertainment, film, lifestyle, or media.
• Proven success running organic and paid social campaigns with measurable results.
• Experience using social tools such as Meta Business Suite, Metricool, TikTok Ads Manager, Sprout Social, Hootsuite, or equivalent.
• Strong copywriting skills, clear, creative, and brand-aligned.
• Basic graphic and video editing skills (e.g., Canva, Adobe Suite, CapCut, etc.).
• Understanding of content strategy, scheduling, and content performance metrics.
• Ability to analyse data and make recommendations to improve reach, engagement, and conversions.
• A proactive, collaborative mindset, you're organised, adaptable, and keen to take initiative.
• And most importantly: a passion for film, culture, and storytelling.

Why Join Us?

• Be part of a bold, creative, and film-loving marketing team.
• Shape digital conversations that connect film lovers to unforgettable stories.
• Be the voice behind one of Australia's most beloved independent cinema brands.
• Create big ideas and see your work come to life.
• Collaborate in a dynamic, fast-paced environment with passionate film advocates.
• Based at our Newtown Head office on vibrant King St —where creativity and storytelling come together.

How to Apply

Ready to bring the Dendy voice to life? Apply with your resume, a short cover letter to

#J-18808-Ljbffr

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