Sustainability Content Strategist

3 weeks ago

Sydney, New South Wales, Australia Digital Full time

Digital is looking for a Sustainability Content Strategist (Freelance, Remote) who specializes in LinkedIn and Sustainability content strategy for B2B technology brands. In this role, you'll lead the development of content strategies that position clients as thought leaders in sustainability and technology—focusing particularly on LinkedIn as a primary channel. You will shape narratives that engage enterprise audiences, communicate ESG impact, and drive measurable marketing outcomes.

This is a strategic, high-impact role for someone who understands both the content needs of B2B technology companies and the nuances of sustainability storytelling in today's evolving digital landscape.

Requirements

RESPONSIBILITIES

  • Own and execute content strategies focused on LinkedIn and Sustainability communications for B2B technology clients
  • Develop and manage content calendars tailored to LinkedIn, aligning with marketing goals, product launches, and ESG milestones
  • Lead creation of thought leadership and campaign content, including whitepapers, blog articles, executive posts, ESG reports, infographics, and web copy
  • Collaborate closely with ESG, product, and marketing stakeholders to ensure alignment with sustainability frameworks (e.g., GRI, SASB, TCFD)
  • Translate complex technical and environmental topics into accessible, engaging content for enterprise decision-makers
  • Analyze content performance on LinkedIn and across digital channels, refining strategies based on engagement and conversion metrics
  • Ensure all messaging supports brand positioning, compliance, and communication best practices

Requirements
  • Previous content strategy roles, with proven success in B2B tech and sustainability communications
  • Strong experience developing and managing LinkedIn content strategies for corporate or executive brands
  • Excellent writing and editing skills with the ability to simplify complex ESG or technical topics
  • Familiarity with sustainability disclosure standards and enterprise communications
  • Proficiency with content planning tools, SEO, analytics platforms, and digital storytelling
  • Collaborative, strategic thinker comfortable working across teams and time zones
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