Senior Digital Marketing Manager

5 days ago

Brisbane, Queensland, Australia Training Resources Group Full time

Grow your career with Australia's largest training resources provider

  • Work from the comfort of your own home – remove for hybrid or office-based roles
  • Be part of a dynamic & successful team
  • Great career progression in a rapidly expanding company
  • Enjoy the convenience of Australian hours – no night shift and weekend work

ABOUT US

Training Resources Group is a group of 3 B2B companies and 6 brands that develop and provide Vocational Education & Training (VET) learning resources to the Australian VET sector. As the market leader in providing these resources in Australia, we focus on creating an exceptional experience for our clients through high quality products, exceptional customer service & support.

ABOUT THE ROLE

As the Senior Digital Marketing Manager, you will be responsible for managing the performance of our training resources portfolio, which is comprised of 4 brands. You will lead a team of (currently) 5 marketing professionals specialising in email marketing, digital advertising, social media, conversion rate optimisation, content writing and graphic design.

Reporting to the Head of Marketing, you will be part of a large marketing department, working closely with the SEO, Product Marketing, Web Dev and Project Management teams to implement promotional strategies and optimise performance.

YOUR RESPONSIBILITIES

  • Monitor and report on key performance indicators, proactively investigating and diagnosing where targets have not been met.
  • Working with the Head of Marketing, contribute to the strategy and oversee the execution of:
  • Design and implement A/B tests to improve conversion rates and click-through performance.
  • Research best practices in Conversion Rate Optimisation (CRO) and analyse case studies to identify actionable strategies for driving results.

Social Media:

  • Develop and manage a strategic social media calendar to increase brand awareness and drive lead generation.
  • Stay informed about the latest social media trends and recommend innovative approaches to optimise channel performance and audience engagement.
  • Ensure creative output is innovative and engaging while maintaining consistency with brand guidelines.

Email Campaigns:

  • Develop fresh, innovative content angles and ensure all emails are proofread and meet high-quality standards through a thorough QA process.

Digital Advertising:

  • Optimise digital advertising performance on Google Ads, Microsoft Ads and LinkedIn, to generate quality leads and increase overall advertising performance.

Reporting and Performance Monitoring:

  • Proactively monitor performance, analyse metrics, and provide insights recommending ways to optimise and improve overall performance.
  • Monitor team performance to ensure productivity and KPIs are being met.
  • Drive continuous innovation across all advertising strategies and initiatives.
  • Stay up to date with the latest changes and developments on each advertising platform, including algorithm updates, emerging trends, and new features.
  • Provide proactive recommendations on campaign structures, advert types, and creative formats to enhance campaign performance and achieve better ROI.
  • Experiment with new technologies, tools, and methodologies to optimise targeting, audience segmentation, and bid strategies.
  • Regularly analyse competitor activities and industry benchmarks to identify opportunities for differentiation and improvement.
  • Collaborate with cross-functional teams to incorporate innovative approaches into broader marketing strategies, ensuring a cohesive and forward-thinking approach.
  • Coach, mentor and motivate your team and help each member achieve their key performance indicators.

ESSENTIAL – you must possess these skills:

  • 5+ years' digital marketing experience including:
  • LinkedIn social media management
  • Google Ads
  • Copywriting
  • 3+ years leadership experience
  • Highly analytical mindset with the ability to identify, diagnose and resolve performance issues
  • Experience using GA4 for data analysis (bonus if you have experience building custom dashboards/reports)

DESIRABLE – bonus if you have experience with:

  • Website conversion rate optimisation and running A/B tests
  • Using Ahrefs, Active Campaign, Google Data Studio, Google Tag Manager and/or Zoho Analytics
  • Leading brand strategy and/or a creative team
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