Senior Paid Media Specialist
4 weeks ago
- Parent Business Function: Corporate & Support Functions
- Time Type: Full time
- Worker Sub-Type: Permanent
- Entity: Jetstar Airways Pty Ltd
We're Jetstar. You may know us for our famous low fares, but did you also know that we've flown more than 400 million customers since we launched in Australia in 2004? In fact, each week we operate around 3,000 flights to nearly 40 destinations across Australia, New Zealand, Asia and the Pacific. And we're not just an Australian airline either - the Jetstar Group also includes Jetstar Asia and Jetstar Japan and is one of the largest low-cost airline groups in Asia Pacific by revenue. As a group, we operate a fleet of more than 115 aircraft, including the Airbus A320 family and Boeing 787-8s. Every day we enable more people to takeoff to more places, more often.
Job DescriptionJetstar thrives on innovation We are always looking to employ ambitious and proactive professionals to help our business work smarter and more efficiently. You will be encouraged to think innovatively whilst developing and maintaining best practice. What's more, this role will see you working as part of a broader group Jetstar and Qantas structure.
In your role as Senior Paid Marketing Specialist, you will focus on the development, technical execution, optimising & consultation of our paid media strategies and channels (Display, Paid Social, SEM). This role will support the regional marketing teams as well as the digital marketing function with high technical and problem-solving capability. This role is supported by a media agency and other internal Jetstar teams.
Reporting to the Digital Marketing Manager Acquisition your key responsibilities will include:
- Work with the Digital Marketing Manager and Regional Marketing Managers to assist the paid media components to their cross-channel strategies including budgeting, audiences & creative execution.
- Support the regional marketing teams with technical expertise & consultation including the implementation of tracking, API's, custom audiences and 3rd party solutions.
- Support the Digital Marketing Specialists to implement and optimise paid campaigns, placing yourself as the subject matter expert on all things performance marketing.
- Assist in the development of both acquisition and post booking customer journeys with the knowledge of the region's customer targeting strategies.
- Build and analyse paid media and cross channel reports and share insights to the Marketing Managers.
- Oversee the relationship with our agencies and vendors, ensuring alignment between Jetstar and the regions to achieve our set out goals.
- Share and implement best practice learnings with stakeholders across Group, with a focus on keeping up with best practises in the digital paid space.
To be considered for this role we are ideally seeking the following skills and experience:
- Demonstrated experience in performance marketing in either an agency or fast paced client environment.
- Prior experience in CDP's in creating owner audiences across paid media channels.
- Knowledge of Marketing Automation platforms would be a distinct advantage (Eg. Braze, Salesforce).
- Deep knowledge of Advertising technologies, how they operate and connect together.
- A results-driven mindset with a track record of driving growth and achieving our performance targets.
- Ability to manage competing tasks, priorities and stakeholders to be able to execute tasks in a timely manner with strong attention to detail.
- Demonstrated experience segmenting customer data and an understanding on how this is used to identify opportunities and develop targeted innovative campaigns.
- Excellent communication skills and internal/external stakeholder management.
- Excellent data literacy, reporting and analytical abilities, Adobe analytics experience preferred.
- Knowledge of marketing tags and server to server event measurement.
This is a challenging role and we will expect great results from the successful applicants. In return you will get to be part of a smart, driven, high performing team with real opportunities for you to make your mark and build your career within a great organization in an exciting industry.
About Us
The Jetstar Group has airlines in Australia, New Zealand, Singapore, Japan and Vietnam. Since launch in 2004, we have grown from a team of 700 to 7,600 and have flown more than 250 million passengers. Collectively we now offer more than 5000 flights a week to more than 85 destinations in 17 countries and territories across the Asia Pacific region, with a fleet of more than 130 aircraft.
Our Culture
Jetstar is alive with a sense of adventure. Day in and day out, our teams search for new places to fly, new ways to add value and new ideas to improve performance. If you love the road less travelled, you'll love working here because ours is a team who innovate every day, thrive on delivery, support each other and celebrate our successes. You'll be supported to challenge, anticipate and explore while you work will connect people and enrich lives. We encourage diversity and aim to create an environment where our employees feel valued, respected and enabled.
Team members have access to heavily discounted fares to destinations all over the world – not only for team members, but for their favourite travel companions too. Our staff travel benefit includes discounts on airfares, accommodation, car hire and travel insurance for both domestic and international travel. Discounts can be used within the Jetstar Group airlines, Qantas and other partner airlines.
Applications close: Tuesday 14th January 2025
Please note applications will only be considered for candidates who have the right to work in Australia / New Zealand without restriction or sponsorship.
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