Senior Account Manager, Account Director or Senior Account Director

Senior Account Manager, Account Director or Senior Account Director (Flexible Level Depending on Experience)Senior Account Manager, Account Director or Senior Account Director (Flexible Level Depending on Experience)

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Think HQ is seeking an experienced communicator to step into a unique PR role where media strategy, content development, and storytelling come together. You'll drive integrated campaigns that engage diverse audiences and deliver purposeful, measurable results.

About The RoleThis Is Not a Traditional PR Role.

We're looking for a dynamic communicator who can operate at the intersection of media, strategy, digital content and community. You will help us lead and shape campaigns that work across earned, owned, and shared channels - with a strong grounding in telling stories that connect in today's media. All aimed at driving positive change.

You'll work across a diverse portfolio of sectors - from public interest and government to arts, entertainment, tourism, and social impact - delivering great communications to clients who align with our values and ambition to create positive change.

For a job as unique as this, we know we need the person to match. That's why we're casting the net wider than usual. If you think you have the smarts, whatever your experience or formal training, get in touch. We don't need someone who can tick every box - just someone who knows why they matter and is ready to get stuck in

Role Responsibilities Include

Media Relations & StrategyDevelop and execute media strategies across traditional, digital, and social platforms.Build and maintain strong relationships with key journalists, editors, content creators and media outlets, with an emphasis on emerging digital news platforms.Pitch compelling stories and coordinate interviews, briefings, and events that generate high-value coverage across outlets and platforms.Develop integrated media strategies spanning traditional, digital, and emerging platforms.Build and maintain strong journalist, influencer, and creator relationships.Monitor news and digital trends to shape timely, context-aware responses.

Content, Communications & StoryWrite engaging media materials, including media releases, briefing notes, media kits, Q&As, and op-eds.Collaborate on integrated communication plans that include earned media, paid media, social, content, and community engagement.Craft compelling, values-aligned narratives for campaigns, brands, and issues that resonate across diverse communities and media platforms.Collaborate with creative and digital teams to produce high-impact, multi-channel content.Develop strategies for owned channels and community-building initiatives.Translate data and audience insight into actionable content plans.

Client & Campaign SupportSupport to clients on campaign planning, delivery, and reporting.Work with Think HQs creative, digital, and production teams to bring ideas to life.Monitor media trends, client coverage, and industry developments to inform strategy.

Innovation & Future CapabilitySupport internal capability-building in future-facing skills (AI, data, cultural insight, content production).Pilot new tools, formats, and channels to keep our work at the forefront of the industry.Present and outline trends with colleagues, ensuring they align with agency principles.

Team Contribution & CultureBring a curious, entrepreneurial energy and collaborative mindset to a growing and values-driven team.Contribute to a culture of learning, experimentation, and collaboration.Mentor junior team members and contribute to new business development.Help grow the agency's capabilities and reputation through proactive thinking, pitching, and new business support.Participate in team development, internal projects, and culture-building activities.

About You

We are looking for the right person, not the easiest fit. This should give you an idea of what we're looking for, but don't be put off if there's a box or two you don't tick

A love of telling a great story, reaching audiences where they are and changing behaviours through super-smart innovation.At least five years experience in PR, communications, or a related field.Deep cultural awareness and inclusive communication instincts.A passion for driving positive change across your work.Deep understanding of the digital news media landscape and how to work within it.Strong relationships with journalists, content creators or commentators - and a proven ability to secure engaging, high-impact coverage.Excellent writing, editing, and storytelling skills.Experience across entertainment, arts, sport, or tourism is a bonus, as is an interest or experience in community engagement and integrated communications is a bonus.Highly personable, proactive, and adaptable, with a can-do attitude.Entrepreneurial mindset, comfortable working independently, as part of a fast-paced team, and across Think HQ's integrated services.Skilled in story development, media relations, stakeholder engagement, and crisis/issues management.Comfortable working with (or learning) data analytics, content tools, and AI-supported workflows.Highly collaborative, proactive, and comfortable with ambiguity and experimentation.Strong commercial awareness and an interest in helping grow a future-facing agency.

About Us

Think HQ is a fully integrated, award-winning agency that does it all. B-Corp certified, we have positive change at the heart of everything we do.We've built an agency that does more for our clients, creating campaigns powered by collaboration. Our fully-rounded expertise spans strategy, tech and creative, through to diverse audience engagement, PR and events. It's a unique range of services that work together brilliantly - while creating brilliant work for our clients.

From the first spark of an idea to its ultimate execution, we make it easy for clients to get world-class work from one bunch of amazing people. Whether it's for commercial, not-for-profit, or government clients, we bring bold ideas to life. Our in-house production team makes sure everything runs smoothly, from concept to delivery, ensuring every campaign gets results.

Extra info

Part-time and flexible work arrangements can be considered. Think HQ is a family-friendly, hybrid workplace.

Think HQ values inclusion and diversity. We welcome and actively encourage applications from people of all ages, abilities, and cultures, including Aboriginal and Torres Strait Islander peoples, LGBTQIA+ people, people from our multicultural communities, or who speak a language other than English, people with disabilities, older Australians and parents returning to the workforce.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typePart-time

Job function

• Job functionSales and Business Development
• IndustriesAdvertising Services

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