Creative Director

5 days ago

Sydney, New South Wales, Australia Blueberry. Full time
Introduction:We are seeking an experienced and highly collaborative Creative Director to lead our creative team and drive brand innovation.
This role is a hybrid position that combines creative direction with brand leadership, making it a unique opportunity for a visionary leader who is also hands-on with design.
The ideal candidate will have a strong background in integrated creative experience with a solid foundation in digital-first design.
Description: Key AccountabilitiesHere are the primary responsibilities associated with the Creative Director position: Lead, inspire, and mentor the creative team to develop innovative, high-quality design solutions across all channels.
Conceptualize and execute impactful brand storytelling that enhances brand identity and market positioning.
Oversee and contribute to hands-on design work to ensure creative excellence and alignment with business objectives.
Develop and manage integrated brand strategies that blend traditional and digital media effectively.
Collaborate closely with cross-functional teams, including marketing, product design, and content teams, to maintain brand consistency.
Ensure creative solutions align with business goals, customer needs, and industry trends.
Manage external creative partners, agencies, and freelancers when necessary.
Maintain brand governance and oversee brand evolution, ensuring the company's visual and verbal identity remains strong and competitive.
Work on branding for both digital and offline platforms, maintaining a cohesive brand experience.
Report directly to the Head of Product Design & Creative, providing strategic insights and updates on creative initiatives.
Create and oversee the development of global and regional marketing campaign concepts and design rollouts to ensure alignment with business objectives and brand positioning.
Skills and Experiences: Expectations Individually and with Managers, ensure understanding and engagement with vision, purpose, and strategic and stakeholder considerations at Manager and Team levels.
Demonstrate advanced levels of competence in leadership capabilities required of the position.
Engage, support, motivate and develop capability and potential in others.
Attract, retain, and develop talent to complement Blueberry's values and behaviours.
Reward and recognise good performance aligned to Blueberry's values and goals and manage poor performance in a timely manner.
Be an ambassador for Blueberry in the market; promote our interests and reputation.
Follow our policies, procedures, and code of Ethics and Conduct.
Protect our confidential information and intellectual property.
Play an active role in your safety and the safety of others around you.
Inspire confidence and urgency within the department and across the team for the delivery of timely, high-quality service to internal and external customers.
Foster a culture of continuous improvement.
Continuously drive agility and flexibility in responding to market and industry changes.
Qualifications Bachelor's Degree in Marketing, Business, Economics, Communications, Data Analytics, or a related field.
Experience Minimum 3+ years of experience leading a creative team with a strong portfolio demonstrating leadership, conceptual thinking, and execution.
Proven ability to develop conceptual ideas while remaining hands-on with design work.
Highly collaborative mindset with experience working across different departments.
Strong integrated creative experience with digital-first exposure.
Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, In Design, etc.).
Figma proficiency is essential.
Background in Design & Art Direction, with the ability to guide and enhance visual storytelling.
Copywriting skills are a huge bonus.
Experience in Fin Tech or related industries is a plus but not mandatory.
Strong understanding of brand strategy, creative development, and customer engagement.
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