Brand Marketing Manager

ABOUT NOVA: NOVA Entertainment is Australia's fastest growing audio entertainment business, creating experiences loved and shared by audiences.
NOVA owns and operates the Nova Network, the most listened-to metro network in Australia, including Nova 96.9 Sydney, Nova 100 Melbourne, Nova 106.9 Brisbane, Nova 919 Adelaide, and Nova 93.7 Perth.
It also owns Australia's premium live music brand, Nova's Red Room.
Additionally, NOVA owns and operates Australia's favourite moremusic, less talk station, Smooth FM, in multiple cities, along with several DAB+ stations.
Our values are integral to who we are.
We believe in creating and working in an environment that supports Unwavering Unity, Relentless Curiosity, and Radical Empathy.
THE ROLE: The Brand Marketing Manager will oversee the development and implementation of national consumer marketing campaigns, managing high-level project management across major business and marketing initiatives.
The role aims to enhance brand salience for broadcast brands and grow audiences across live and on-demand products such as podcasts, aligning with the business's audience goals.
Working with Nova's media agency, you will deliver strategic media direction across paid channels and coordinate internal efforts to plan and execute owned media campaigns to migrate audiences through the Nova ecosystem.
The role involves a dual media approach to reach existing, new, and lapsed audiences effectively, driving audience growth and retention.
You will collaborate with the Marketing Director and the broader growth team (digital content, podcasting, publicity, and audience engagement), utilizing audience insights to craft strategic and creative marketing activities.
You will also lead, mentor, and oversee a small team, working with external and internal creative and production teams to deliver on-brand campaign materials on time.
Ideal candidates will be collaborative, able to negotiate, lead, influence, and demonstrate enthusiasm, innovation, and flexibility.
KEY RESPONSIBILITIES AND SKILLS: Design consumer campaigns based on brand aspirations and audience insights.
Oversee media planning, buying, and reporting via Nova's media agency.
Coordinate with marketing teams to align messaging across channels.
Lead launch and awareness campaigns for priority podcasts across owned and paid media.
Plan and direct owned media campaigns based on insights and inventory.
Monitor media expenditure to ensure ROI and stay within budget.
Track campaign performance to optimize future investments.
Maintain relationships with suppliers, creative, and media agencies.
Review and approve co-branding and partnership requests.
Secure third-party media partnerships.
Provide creative direction that aligns with brand propositions.
Manage production logistics for campaign assets.
Contribute to business strategy and planning.
QUALIFICATIONS: Minimum 6 years in a marketing-related role.
Experience in campaign strategy and direction.
Experience managing media and creative agency relationships.
Strong understanding of traditional and digital marketing principles.
Excellent communication and negotiation skills.
Strong written communication skills, adaptable tone.
Analytical mindset for optimizing media and campaign performance.
Positive attitude and stakeholder relationship skills.
Interest in human behavior and entertainment habits.
WHAT WE OFFER: A high-performance, engaged, and dynamic team environment.
Exclusive early access to major events and concerts across Australia.
Additional leave options including anniversary, loyalty, mental wellbeing days.
Learning and development opportunities.
Health and wellbeing initiatives.
Employee benefits from various partners nationwide.
Staff lunches and celebrations.
Access to exclusive gigs and events.
Opportunities for professional growth within a passionate team.
This full-time, on-site position is based in Melbourne or Sydney.
We support flexible work options where appropriate.
DIVERSITY & INCLUSION: We promote a diverse workplace that values inclusivity, supporting candidates with diverse needs and actively participating in community initiatives like the Welcome Here project.
WHAT'S NEXT?Please attach your resume and cover letter explaining your interest.
Successful candidates will be contacted within 5-10 working days.
The interview process includes a telephone interview, up to two face-to-face interviews, and possibly a police check.
Contact us during the application process if you require any accommodations.
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