Senior Brand Manager

4 weeks ago

City Of Canada Bay Council, Australia Pladis Foods Limited Full time
Senior Brand Manager - Mc Vitie's Permissable Treats Senior Brand Manager - Mc Vitie's Permissable Treats Want to help us bring happiness to the world? Want to join an ambitious and fast-growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure, and people? Then this is the place for you.
As proud bakers and chocolatiers and custodians of iconic global brands, we don't compromise on the quality of ingredients in our products or on the people we hire.
We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.
To succeed at pladis, you need to be purpose-led , resilient , and positive .
We expect pace and agility , insist on collaboration , and demand accountability.
If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivaled opportunities to learn and make an impact.
This role is a fixed-term contract for approx.
9 months, and will be a hybrid role 3 days per week in Chiswick, London.
What will this role achieve? Responsible for the overall revenue and profit delivery of a brand portfolio.
To develop, drive and implement the strategic marketing plan for the portfolio, ensuring short and long-term financial targets are achieved.
Govern the development of the marketing strategy and implementation of key initiatives to ensure business and brand targets and metrics are achieved.
Work alongside the Marketing Manager and other brand team members to ensure growth targets are achieved.
Inspire, persuade, and gain dedication for projects across different functions and levels.
Be the brand guardian with a deep consumer understanding and strong commercial knowledge.
Ensure a focus on business and brand profitability and a growth agenda.
What will be your key deliverables? Develop and deliver brand strategy & plans to meet business sales and profit targets.
Lead the development of the annual brand plan, identifying market opportunities for brand growth.
Collaborate with the manager to define and deliver a 3-year strategic plan.
Manage part of the brand portfolio, supervising performance and motivating teams.
Control the delivery of Brand and business performance metrics.
Emphasis on using data and insights to drive projects and brand development.
Drive key brand projects with a cross-functional team.
Lead communications development and execution across the brand.
Control Marketing expenditure within pre-agreed budget.
Engage and persuade others to gain dedication to key initiatives.
Bring your experience.
Essential Proficient project manager, good communicator, experience with communications and design agencies.
Ability to lead and influence partners at all levels.
Proven experience of leading a team/people management experience.
Experience in brand marketing in a snacking or FMCG context.
Strong strategic ability to lead the agenda of major brands.
Experience of communications & media planning including above and below the line activities.
Desirable Degree in Marketing or Business.
Our Values Purpose-led, Agile, Positive, Resilient, Collaborative.
pladis is an equal opportunities employer.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process.
About Us pladis is one of the world's fastest-growing snacking companies and home to much-loved brands including Mc Vitie's, GODIVA, and Ülker.
As a responsible business delivering the highest quality products and exceptional service, pladis' products have the potential to reach more than four billion people across the world.
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