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Snr (B2B) Marketing Manager
3 months ago
Collaborate with internal teams including design, content, product management, research & analytics
Effectively employ suitable inbound/outbound tactics through various channels (including paid media) in order to drive lead generation funnel metrics
Work in synchronization across client communication management platforms including email automation tools for developing impactful messaging flow in order to nurture target accounts from prospecting through opportunity creation stages.
Build a team of agency partners to deliver ABM strategy at scale and speedLeverage technology and software internally like CRM Salesforce or other MarTech stacks for reporting/tracking progress on deal/revenue pipeline influenced via ABM campaigns.