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Snr (B2B) Marketing Manager

3 months ago


Adelaide, South Australia Aquent Full time
Develop and implement targeted b2b marketing campaigns, promotions, and content based on data-driven analysis and insights
Collaborate with internal teams including design, content, product management, research & analytics
Effectively employ suitable inbound/outbound tactics through various channels (including paid media) in order to drive lead generation funnel metrics

Work in synchronization across client communication management platforms including email automation tools for developing impactful messaging flow in order to nurture target accounts from prospecting through opportunity creation stages.

Build a team of agency partners to deliver ABM strategy at scale and speed

Leverage technology and software internally like CRM Salesforce or other MarTech stacks for reporting/tracking progress on deal/revenue pipeline influenced via ABM campaigns.