Senior Marketing Manager

2 weeks ago

The Hills Shire Council, Australia Big W Full time
Senior Marketing Manager - Brand Strategy & Experience | BIG W

Brand Management (Marketing & Communications)

Full time

Add expected salary to your profile for insights

Senior Marketing Manager - BIG W | Brand Strategy

Bring to life the BIG W brand strategy through innovative and meaningful programs

Coach and lead a team to deliver strong brand experiences to our customers

Surry Hills Location with hybrid working arrangements

Welcome to the BIG W Team

It's the start of something bigger. There are over 15,000 of us, in the biggest cities and the tiniest towns and for over 50 years BIG W has been the trusted backstop of Australian households, clothing families, furnishing homes, filling toy boxes and providing everyday essentials.

What you'll do

Drive the development and execution of our brand strategy to enhance brand preference

Provide strategic thought leadership to developing brand programs that are innovative, differentiating, meaningful and relevant for our family customers.

Partner & collaborate with Communications & cross-functional teams (including Group Strategy, Commercial, Store Format, Group Next Gen team, Digital, Retail ops) to deliver an impactful Brand strategy & experiences, ensuring balance of customer centric and business priorities

Lead the development and implementation of integrated omnichannel marketing campaigns

Mentor and coach the marketing team, fostering a collaborative and high-performing culture that encourages creativity, innovation, and professional growth.

Make informed decisions based on customer insights, data led market trends, and key performance indicators to continually refine and improve the customer experience and stay abreast of industry trends, relevant effectiveness techniques and competitive landscape to identify new opportunities and stay ahead of the curve.

What you'll bring

Previous experience as a Brand Strategy Manager for a successful customer-centric brand

A thought leadership with strong influencing skills to generate support for new opportunities

Bravery to try new things, thinking outside the box to deliver brand centric customer experiences

A strategic, creative and innovative thinking with strong leadership skills to drive brand experience

Previous experience as a known and trusted business partner in a fast-paced environment

Strong team leadership; building and developing highly engaged teams who perform at their best through coaching, development and feedback.

Analytical insight; measurement and impact of data to show the business results of strategic marketing efforts

We value flexibility and will consider part time, job share or other flexible options to enable these roles to meet your work/life commitments.

What you'll experience

Our Team Members are at the heart of everything we do and we're always looking for ways to support your career journey and reward great work:

A progressive and flexible 'work from anywhere' policy that gives you more control over your work, life and wellbeing

Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work

A range of programs to help you prioritise and manage your well-being, including 24/7 access to the Sonder app.

A progressive and competitive leave policy that gives you more space for what matters to you

Endless possibilities with Woolworths Group

We're a proud part of the Woolworths Group - 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose - 'to create better experiences together for a better tomorrow.'

Here you'll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team's diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

Platinum Tier Employer - Australian Workplace Equality Index for LGBTQ+ inclusion
Employer of Choice for Gender Equality - Workplace Gender Equality Agency.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes #LI #work180

Sound like your next opportunity? Apply now or head along to to discover more

For over 50 years BIG W has been the trusted backstop of Australian households. We have clothed Australian families, furnished Australian homes and filled Australian toy boxes. We opened our first store on the outskirts of Newcastle in New South Wales in 1964 and have 186 stores operating across Australia today. BIG W is proud to provide Australian shoppers with a broad range of quality general merchandise products at low prices. From women's, men's and children's clothing and shoes to homewares, electronics, pet food, cleaning items, party goods, toys and books, BIG W is a popular one-stop-shop for customers seeking great design, brands and value across the country. What we're like BIG W's best and most valued asset is its team of 22,000 passionate people in Australia and Asia. We believe the most vital ingredient to driving our business success is our people and we aim to empower every individual to make a positive contribution, extend career skills and ultimately maximise their potential.

For over 50 years BIG W has been the trusted backstop of Australian households. We have clothed Australian families, furnished Australian homes and filled Australian toy boxes. We opened our first store on the outskirts of Newcastle in New South Wales in 1964 and have 186 stores operating across Australia today. BIG W is proud to provide Australian shoppers with a broad range of quality general merchandise products at low prices. From women's, men's and children's clothing and shoes to homewares, electronics, pet food, cleaning items, party goods, toys and books, BIG W is a popular one-stop-shop for customers seeking great design, brands and value across the country. What we're like BIG W's best and most valued asset is its team of 22,000 passionate people in Australia and Asia. We believe the most vital ingredient to driving our business success is our people and we aim to empower every individual to make a positive contribution, extend career skills and ultimately maximise their potential.

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