Marketing Manager, B2C

2 weeks ago

Sydney, New South Wales, Australia Equifax, Inc. Full time

The Marketing Manager, B2C will be responsible for driving the development and implementation of marketing strategies for the Equifax portfolio of B2C and B2B2C products and brands. A strong analytical and commercial focus is critical to this role, underpinned by strong ROI and performance.

The role will lead a full agenda of marketing activity, including customer acquisition and retention, brand and reputation, media buying and production, PR and management of digital marketing channels/activities. Working closely with other Marketing team members, Sales, Product, Technology and Operations, the role will ensure all customer touchpoints deliver an excellent experience that creates fans and advocates.

The role will also be responsible for developing and rolling out our B2B2C plan to drive distribution, adoption and preference for Equifax consumer products, and will involve management of partners for specific marketing campaigns to drive revenue and increased engagement.

Responsible for:

B2C Marketing Strategy & Planning

  • Develop and own the marketing plan for B2C and B2B2C products
  • Implement marketing initiatives in ensuring an effective ROI
  • Develop and plan all online and offline campaigns including web, SEO/SEM, marketing database, SMS, email, social media and advertising campaigns
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Plan and launch GTM initiatives from a consumer marketing perspective for new products and/or features for each of the B2C products
  • In collaboration with Sales and Product teams and 3rd party partners, develop and implement B2B2C partner marketing plans to drive awareness and adoption of Equifax Credit Scores
  • Manage and lead professional staff, contractors and multi-disciplinary teams to achieve marketing objectives

B2C Marketing Campaigns and Reporting

  • Create detailed quarterly marketing campaign plans across the year, aligned to annual goals, targets and marketing strategy
  • Analyze potential campaign opportunities using data driven insights in order to make recommendations on priority and potential ROI
  • Manage relationships with agencies, partners and suppliers in developing and executing the marketing strategy
  • Drive consistent member engagement through the utilization of marketing channels
  • Drive high member acquisition growth by regularly adjusting and testing new marketing channels
  • Analyze and report consumer behaviors and trends from within member databases
  • Design, build and maintain social media presence through marketing initiatives and bespoke strategies
  • Write high quality supporting marketing communications content when required
  • Manage marketing budget to optimize marketing channel efficiencies
  • Regular monitoring and analysis of marketing programs to provide data driven recommendations to optimize marketing activity

Email Marketing

  • Plan, develop and execute email marketing campaigns across B2C properties to increase acquisition, engagement and generate revenue
  • Manage email marketing lists and segmentation
  • Identify and implement marketing automation opportunities
  • Develop a framework for testing and continuous improvement
  • Recommend and utilize email marketing platforms to execute, track and report on performance
  • Ensure emails follow policies and best practices
  • Consistently manage email marketing channel to ensure high deliverability state (i.e IP reputation, inbox deliverability)

Product & Sales

  • Work closely with product team to understand the product roadmap, identify marketing campaign opportunities and project plan Go-To-Market campaign launches
  • Collaborate with sales and product teams on acquisition and retention campaign planning, and design targeted campaigns to meet monthly and annual revenue targets
  • Develop a clear understanding of consumer usage and engagement of B2C products
  • Analyze and optimize the end-to-end customer experience across multiple channels and touchpoints to deliver an excellent user experience
  • Identify new product and campaign opportunities through executing consumer research
  • Monitor and analyze industry and competitor insights to devise new strategies to grow market share
  • Grow and maintain strong relationships with existing partners
  • Generate sales revenue by devising and implementing bespoke marketing campaigns for partners and internal sales teams
  • Identify new target audience opportunities for sales team to target

Budget management

  • Manage assigned marketing budget to ensure monthly invoicing and accruals are up to date
  • Strong budget management and reporting skills with a commercial focus on ROI and performance

Skills you need:

  • SEO and SEM experience
  • Strong experience with email marketing concepts and platforms
  • Extensive experience with Content marketing
  • Experience with Social media
  • Reporting and Optimization experience

#J-18808-Ljbffr

  • Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Cornerstone Health Full time

    Marketing Manager - Communications, Sydney:At Cornerstone Health, we're committed to making a difference; to increase access to quality healthcare for all Australians. We put patients at the heart of everything that we do, providing quality service where and when it's needed most.We are currently seeking a dynamic Marketing Manager - Communications to join...

  • Customer Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Sharp & Carter Full time

    Amazing Customer Marketing Manager - Retention opportunity | Big B2C Brand Develop, nurture and protect their customer base | Leadership position Amazing B2C Brand | $160,000 base + super + bonus | CBD & WFH Options- Amazing Customer Lifecycle Marketing Manager Retention opportunity | Big B2C Brand:Develop, nurture and protect their customer base |...

  • Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Talent Web Full time

    Award winning, purpose driven and customer centric brand B2C and B2B channel focus spanning marketing strategy and tactics- $150k plus super and bonusMarketing Manager - B2C and B2B Financial Services Award winning, purpose driven and customer centric brand B2C and B2B channel focus spanning marketing strategy and tactics- $150k plus super and bonusWith its...

  • Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Stopgap Limited Full time

    Marketing Manager: Location: Sydney Job Type: Permanent Salary: Contact: Helen Bosworth Call:HelenA fantastic opportunity for a Marketing Specialist has arrived, to join a much loved and respected international brand. A digitally savvy integrated consumer Marketer with a passion for Brand, Insights and eCommerce is invited to join the ANZ Marketing team. You...

  • Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Clarrow Full time

    Mandarin Speaking Attractive salary and performance bonusThe Role: Establish and develop comprehensive, salesresultdriven marketing strategies such as online and offline promotion initiatives. Own all aspects of marketing including the execution of marketing plans and tasks, project delivery, performance tracking, etc. Assist the regional manager to achieve...

  • Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Upstate Full time

    Location: Dee Why, SydneyDivision: MarketingTerms: Permanent / Full TimeOur purpose is to be the definition of the future of real estate. We are full of energy, expertise, and have an entrepreneurial spirit all of which motivates us to help people find themselves in a better place.About the role:This is a leadership role. You will provide CRM, Website and...

  • Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia APM Full time

    About the roleAPM is looking for an experienced, purpose-driven Marketing Manager who is passionate about supporting positive mental and physical health, inclusion of people with disability, and making a real difference in people's lives. Work across multiple brands globally under one organisation Collaborate with a larger marketing and brand team on a...

  • Digital Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Talent Matters Full time

    Digital Marketing Manager Talent MattersGlobal fashion brand with stores in Australia, USA and UK Rosebery location, 1 day/week WFH Competitive salary plus bonus, extra annual leave days, employee discounts and more Our client is a leading premium streetwear brand that continues to experience significant growth, both in Australia and globally. Reporting...

  • Campaign Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Flare HR Full time

    Flare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we're a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier and more beneficial for everyone. Here at Flare, we're passionate about...

  • Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia FDM Full time

    6-12months fixed contract, maternity leave cover**Talent Marketing Manager** - Join a dynamic international team dedicated to attracting over 500 graduate talents annuallyExciting opportunity to be part of a rapidly growing multinational organizationCompetitive compensation and comprehensive benefits packageCompany culture that values diversity, inclusion,...

  • Campaign Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Myob Full time

    Flare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, were a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier and more beneficial for everyone.Here at Flare, were passionate about helping...

  • Marketing Executive

    2 weeks ago

    Sydney, New South Wales, Australia Kimpton Hotel Full time

    Department - Sales & MarketingReports to - Director of Sales & Marketing (DOSM)We're excited to announce a rare opportunity for a talented and driven marketing professional to join our commercial team as Marketing Executive to deliver best-in-class marketing strategies for the Hotels' restaurants, bars and catering business.The Marketing Executive will be...

  • Marketing Executive

    2 weeks ago

    Sydney, New South Wales, Australia Kimpton Hotel Full time

    Advertising on behalf of Pro-Invest Hotel Operating Sydney CBD 2 Pty Ltd - Kimpton Margot HotelDepartment - Sales & MarketingReports to - Director of Sales & Marketing (DOSM)We're excited to announce a rare opportunity for a talented and driven marketing professional to join our commercial team as Marketing Executive to deliver best-in-class marketing...

  • Marketing Specialist

    2 weeks ago

    Sydney, New South Wales, Australia ProForce Full time

    Industry leading FX platform looking to disrupt the market Newly created role off the back of success Great culture with resources for training & learningOur client is an Australian Financial Services company that are looking to disrupt the market by allowing its users to invest in bonds and other financial instruments. These assets have historically been...

  • Campaign Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Flare HR Pty Full time

    Flare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we're a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier and more beneficial for everyone.Here at Flare, we're passionate about helping...

  • Campaign Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Myob Group Limited Full time

    Flare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we're a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier and more beneficial for everyone.Here at Flare, we're passionate about helping...

  • Campaign Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Axsys Full time

    Flare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we're a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier and more beneficial for everyone.In this role, you will ideate, plan and...

  • Campaign Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia MYOB Full time

    Flare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we're a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier and more beneficial for everyone.In this role, you will ideate, plan and...

  • Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Heinemann Full time

    For our support office located at Sydney International Airport we are searching for a Marketing Manager.The Marketing Manager's role is to strengthen Heinemann's position in the market, through internal/external communication and promotion with the aim to maximize commercial returns. You will be responsible for leading the local Marketing, Digital and Public...

  • Brand Marketing Specialist

    2 weeks ago

    Sydney CBD, New South Wales, Australia u&u Recruitment Partners Full time

    About the CompanyA large matrix style of business in financial services with multiple brands and business units in both B2C and B2B markets. Australian owned and a wonderfully supportive and nice cultural environmentAbout the RoleThe purpose of this role as Brand Marketing Specialist is to support the CMO ensure the marketing strategy from campaigns to...