Marketing Specialist

1 week ago

Miranda, Australia Genia Australia Full time
We are thrilled to announce a new career opportunity at Genia, a leading manufacturer of veterinary consumables and equipment. We are currently seeking a dynamic and experienced Marketing Specialist to join our team in Sydney, Australia.

Génia is a family-owned company headquartered in St. Hilaire de Chaléons, France with over seventy years in the veterinary supply industry. Our spearhead product was the cutting-edge Plexiglass syringe, Géniaplex.


In 2011, we established a subsidiary in Sydney to be able to cover Australia with our range of veterinary supplies.

Genia products are now available through the main wholesalers.

Our team is constantly listening to their customers:
improving our existing products, dealing with vets and nurse's needs, and imagining the products of tomorrow. The demand for Genia products is constantly growing, as well as our local team.

As a Marketing Specialist at Genia, you will identify veterinarian market opportunities and implement a promotional and marketing plan to support Genia's continuing growth:


  • Annual marketing plan implementation: Develop a relevant marketing plan of action, according to the vet market's opportunities and characteristics, taking account of our current strategy implemented.
-
Marketing mix: Understand and coordinate product mix, including sales promotion and advertising to support sales team's effort.
-
Active benchmarking: Advise on competition's strategy and new products to provide a better understanding on the key trends of the market.
-
Medias coordination: Oversee current medias strategy (website, social medias, catalogue, etc.) through S.M.A.R.T initiatives and new channels. You will need to coordinate with our headquarters located in France to obtain some media supports.
-
Campaign production:Create engaging content for new campaigns and analyse their performance for continous improvement.
-
Brand development: Increase Genia's brand awareness and brand loyalty. Develop promotional strategies to increase consumption of our products through effective branding initiatives.
-
Partnership management:Maintain and improve relationship with local universities and training centres, to increase product awareness among students, while finding new partners.
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Conferences organisation: Prepare and oversee conferences organisation, before, during and after the event (from the booth design to the clients / participants experience):

  • 3-4 years proven experience as a Marketing Specialist / Manager or in a similar role.
  • Strong background in developing and implementing successful sales and marketing strategies.
  • You have a growth mindset with a positive attitude towards work and life
  • Excellent understanding of brand development and image management.
  • You develop outstanding relationships with veterinary customers and is seen as a valuable external asset to their clinic
  • Exceptional communication and leadership skills.
  • Reporting to the Managing Director
  • Competitive base salary of $71,900 per year
  • Opportunity to work with a market leader in veterinary equipment.
  • Career growth and development prospects.
  • Supportive and collaborative work environment.
We look forward to welcoming you to the Genia ANZ team

  • Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future._

Pay:
$71,900.00 per year

Benefits:

  • Salary packaging

Schedule:

  • Day shift

Supplemental pay types:

  • Annual bonus

Education:

  • Masters Degree (required)

Experience:

- marketing specialist: 3 years (required)

Licence/Certification:

  • Driver Licence (preferred)

Work Authorisation:

  • Australia (required)

Willingness to travel:

  • 25% (preferred)

Work Location:
In person

Application Deadline: 06/07/2024

Expected Start Date: 01/10/2024

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