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Director of Marketing
3 months ago
MyPass Global is on a mission to empower safe, agile & connected communities. Our vision is to become the industry standard platform of record for workforce management and credentialing. Our vision transcends just one industry or geography, it speaks to building a global workforce management & credentialing system that is looked to for best practice in this space.
Our company values set the standard for the behaviours and mindset we expect from every "MyPasser". Our values include:
BRING OUT THE BEST
We connect and empower people to build a safer future. We strive to create a positive and enduring impact, no matter how small.
CHALLENGE THE NORM
We pursue innovation by practising curiosity and always asking 'why'. We challenge assumptions by seeking opportunities for growth and improvement.
TREAT PEOPLE WELL
We treat our customers, employees and partners as equals. We foster meaningful relationships through trust, compassion and respect.
WALK THE WALK
We are accountable for our goals, actions and collective vision. We work with integrity and are true to our word, fostering a culture of open communication.
Position Purpose Statement:
The key purpose of this role is to lead our marketing efforts and drive the growth of our product within its designated target markets in Australia, New Zealand and the Americas. This role is responsible for developing and executing marketing strategies that drive brand awareness, engage our target audience and support the growth of our product portfolio.
Key Responsibilities:- Market Research and Analysis
- Brand Management
- Growth and Demand Generation
- Channel Selection and Strategy
- Public Relations
- Analytics and Reporting
- Team Leadership and Collaboration
- Budget Management
- 10+ years of SaaS marketing experience, with a proven record of success.
- Demonstrated multi-channel marketing prowess, leveraging various platforms and channels to increase engagement.
- Comprehensive understanding of the customer journey from end to end. Ability to identify touchpoints along the journey and implement strategies to reinforce the value proposition at each stage, enhancing customer satisfaction and loyalty.
- Strong analytical skills with a focus on leveraging data and metrics to inform marketing strategies. Ability to design and conduct experiments, establish clear objectives, select appropriate channels, and analyse outcomes to drive continuous improvement.
- Strategic mindset with a willingness to experiment and innovate. Experience developing long-term marketing strategies aligned with organisational goals, while remaining agile and adaptable to emerging trends.
- Familiarity with the Winning by Design framework or similar methodologies for optimising sales and marketing alignment. Ability to integrate this framework into marketing strategies to drive recurring impact and sustainable growth.
- Experience working with a wide variety of internal and external stakeholders to build trust and confidence in the brand. Ability to understand key buying personas and drivers, demonstrating the return on investment for utilising the MyPass product.
- Excellent communication, negotiation, and interpersonal skills. Ability to build rapport and influence key stakeholders. Strong leadership and team-building skills, inspiring and motivating the marketing team to achieve outstanding results.
Management:
Determine and allocate the resources required to maintain and continuously improve the ISMS
Ensure information Security requirements are communicated and understood across all levels of the business
Ensure business activities support the security of information
Promote the continuous improvement of information security
Ensure changes to the ISMS are effectively communicated to the business and stakeholders
Ensure direct reports receive instructions that adequately describe the responsibilities for information security related to their job role
Ensure direct reports receive training to maintain appropriate information security skills and knowledge required for their job role
Ensure direct reports demonstrate the information security skills and knowledge required for their job role
Ensure induction and training focus on the most relevant information security aspects for each job role
Employees:
Understand own contribution to the effectiveness of the ISMS
Understand own responsibilities within the ISMS (e.g. Acceptable of Use Assets Policy, Information Security Policy)
Understand the consequences of non-compliance with the requirements of the ISMS
Understand information security guidelines related to own job role
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