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Chinese Marketing Executive
3 months ago
Crimson Education is a Series C, global EdTech startup founded in 2013 with the idea that through personalized education and technology, we can transform students into the world leaders of tomorrow.
Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathways.
What are the main responsibilities for this role?
- Supporting the development of Crimson's Australia Chinese Marketing strategy with a focus on increasing lead generation and conversion.
- Keeping a pulse on industry trends and competitors to ensure our campaigns remain effective and competitive within the admissions consulting sphere.
- Strong writing skills and a good eye for visual branding and design.
- Strong time management skills and the ability to work in a fastpaced environment.
- Designing and creating crossplatform digital marketing collateral including social media ads, organic social content, digital flyers and booklets and Wechat/ Red campaigns.
- Marketing automation tasks including building and scheduling social media posts and other campaign materials.
- Managing webinar campaigns from inception to completion, including the creation of campaign materials, hosting hour-long webinars once a week, and reporting on webinar performance.
- Organising backend logistics for webinar or event setup, creating all necessary campaign materials, communicating with involved parties (speakers, backend support, etc.), hosting the webinars or events you manage and completing post-webinar performance reports and close-out tasks in a timely manner.
- Working closely with the AU sales and marketing team to provide necessary assets and adapt global assets for AU marketing opportunities at all sales funnel levels.
- Monitoring lead generation and conversion across all marketing initiatives to ensure campaign optimisation and market growth.
- Aligning with other marketing teams across the company to share best practices and adapt different approaches to suit AU branding and buyer persona.
What skills and experience are required?
- A Bachelor's degree in marketing, communications or a related field, and/or equivalent job experience in marketing with a preference for experience in the education space.
- Proficiency in English and Mandarin reading, writing and speaking skills is essential.
- Experience in industrystandard design and video editing software, such as Adobe Creative Suite (Photoshop, Illustrator), Canva or iMovie.
- Knowledge of project management, marketing automation platforms and social media marketing tools a plus
- Ability to work flexible hours when necessary
Why work for Crimson?
- Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
- Limitless development and exposure our internal promotions/role changes made up 33% of all recruitment last year
- Psychologist on staff
- Insightful fireside chats and workshops to help support our highperforming and ambitious team
- Radical Candor is a feedback approach we live by
- We're a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely
