Direct Marketing Lead

2 weeks ago

Adelaide Region SA, Australia Haircare Group Full time
Company Description

About Haircare Group
Haircare Group is the trusted partner of the professional hair industry. We are proudly Australian, family-owned company with over 45 years in business, founded by a hairdresser for hairdressers.

We are widely recognised as an industry leader in building brands and distributing haircare products and services across Australia and New Zealand.


Our customers are at the heart of everything we do and we believe in building long term relationships with our partners whilst growing, building, and protecting the integrity of the brands we represent for long term success.

Not only that, we are a family. We are a team of fiercely enthusiastic, passionate professionals who are driving the industry forward.

We have a commitment to excellence, delivering what we do with integrity and respect for each other and the community we serve together.

For us, it's more than hair.

Job Description:


This full-time opportunity exists for an experienced Digital Marketing Lead who enjoys executing digital marketing strategies that deliver positive commercial outcomes.

You will be joining our growing Digital team and based in Marleston, Adelaide.


You will be responsible for developing and driving digital marketing activity across the customer journey with a focus on driving engagement, leads, customer acquisition and revenue, primarily for the Evo brand, but with scope across other brands in the Haircare Group portfolio.

Reporting to the Digital Marketing Manager, your responsibilities will include, but not limited to:

  • Driving the implementation of marketing strategies to deliver new and returning customer revenue
  • Manage and oversee agency relationships and drive activity to deliver strong ROI
  • Collaborate with brand teams to develop campaigns and digital content to drive brand awareness and engagement
  • Support the development and implementation of a fully integrated digital content strategy to drive organic traffic and increased onsite engagement
  • Lead customer acquisition strategies and, develop B2B lead generation pipeline and strategy to collaborate with distributors and salons to accelerate B2B growth.

We are seeking someone who has the following skills and experience:

  • Minimum 4-6 years' experience driving growth and revenue through digital marketing roles
  • B2B and/or trade marketing experience
  • Proven proficiency in managing campaign delivery and agency relationships
  • High level of exposure, interest and understanding across current and emerging digital marketing trends and best practice
  • Broad spectrum of B2B and B2C digital marketing channel experience
  • A collaborator by nature with excellent interpersonal skills, including a demonstrated ability to build effective relationships and work productively with a diverse range of internal and external stakeholders.
  • Welldeveloped organization and project coordination skills, including strong attention to detail and the ability to prioritise work and follow through on set tasks.
  • Comfortable with numbers, data and welldeveloped multichannel campaign analysis skills.
  • Curious, innovative and always looking for ways to generate stronger results.
  • Background in beauty, consumer goods and/or FMCG is beneficial

Qualifications:

  • Bachelor of Management or Bachelor of Commerce/Marketing
Additional Information

Benefits and Culture:


In exchange for your expertise and contribution, we offer the opportunity to play an exciting role in this South Australian born entrepreneurial company.

The role attracts a competitive salary and access to generous discounts on products, including an annual gratis product allowance. Join a team with a supportive, friendly and fast-paced team culture. We have free on-site parking and a state-of-the-art head office based in Marleston.

We are committed to providing opportunities for our staff to grow and develop both personally and professionally, and we have a strong culture of promoting internal talent.


This is an excellent and rare opportunity to develop a long-term career in a fun and innovative industry on a growth path.


For us, it's more than hair.
**You must have full Australian work rights to be considered for this role.

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