Country Manager

2 weeks ago

Melbourne, Victoria, Australia quikr india Pvt Ltd Full time

Quikr, which now operates leading transaction marketplaces built on top of India's largest classifieds platform, is India's largest platform that is used by over 30 million unique users a month. It is present in 1200 cities in India and operates several large classifieds businesses across C2C, Cars, Education, Homes, Jobs, and Services. We are the only classifieds platform not just in India but globally to go in for verticalization. The change in strategy has helped us go deeper into our key verticals - QuikrC2C for goods, QuikrCars for cars and bikes, QuikrHomes for residential and commercial properties, QuikrJobs for blue/grey collar jobs and QuikrServices for daily and long term services need to offer a richer consumer experience. The Quikr platform operates across desktop, laptop and mobile phones, and allows consumers as well as small businesses to sell, buy, rent and find things across its multiple categories with great ease. Flexibility has always been key to our success and the essence of this is captured by our motto: 'Aasaan Hai Badalna' (Change is Easy). We have always strived to understand and meet the needs of Indian consumers with consumer insights forming the backbone of everything we do. We introduced a series of innovations such as Quikr Nxt, Maximum Sales Price (MSP) calculator, Missed call, Car inspection report, Vernacular Support and the QuikrScanner app to help lift the consumer experience to a whole new level and be a game-changer for the industry. In yet another pioneering move, we have also brought the convenience of ecommerce for pre-owned goods with Quikr Doorstep. Founded by Pranay Chulet in 2008, our investors include Warburg Pincus, Kinnevik, Tiger Global Management, Matrix Partners India, Norwest Venture Partners, Nokia Growth Partners, Steadview Capital, Omidyar Network, Ebay Inc.

The Role

Role: Country Manager

Location: Melbourne, Australia (remote)

Client Name: KRBL Limited

Experience: 15+ years

Reporting Manager VP – International Sales

Industries FMCG – Food Space

Company Overview

KRBL Limited (KRBL), with an expertise of 130 years is the World's Largest Basmati Rice Company, has been conferred the prestigious APEDA Export Award from the Indian Govt for being the largest Basmati exporter from India consecutively for fifteen years. KRBL is also the World's Largest Rice Miller

and manages with India's Largest Basmati Contact Farming program.

The company's flagship brand "India Gate" Basmati Rice is the largest selling basmati brand in India and across the world. "India Gate" is exported to more than 82 countries. KRBL's focus on R&D has made it the largest Basmati seed distribution company owing its superior seed multiplication and research in the field. Note that two of India's most popular Basmati varieties- Pusa Basmati and 1121 Basmati have been initiated and commercialized by KRBL along with advocating its interest amongst all

stakeholders. KRBL also adds value by 100% integration of rice by products by producing rice bran oil, power generation from rice husk, animal feed.

Key responsibilities

Sales Management (Primary & Secondary) – 70%

  • Work closely with Distributor's Sales / Brand Manager and ensure that the overall territory sales and assigned objectives are achieved in line with Company policies and strategies.
  • Set the Sales and Distribution targets for all Distributor's.
  • Deliver volume, value and distribution objectives of the assigned territory within budget, time and policy parameters through efficient control of the distributor network and his staff.
  • Plan, implement and monitor all traditional sales activities within the assigned territory as an entrepreneurial manager, particularly providing an annual drive-plan cascaded down to SKU level for the whole territory.
  • Execute visibility norms across the territory as per set merchandising standards by channel.
  • Track competitor's activities monthly, create process documents and communicate the same to the management and plan/execute counter strategies accordingly

Brand Management & Product Portfolio – 20%

  • Responsible for the brand growth, Distributor operational excellence and strategies to drive sales
  • Responsible for the planning, development, and implementation of aggressive and innovative sales promotions for distributors and customers with a view to ensure adequate penetration, market share, product positioning, growth, and performance
  • Periodic Market visits. Conducting competitor and market analysis, planning product mix to meet the market demands and revenue targets
  • Conduct periodic audits on visibility with Retail outlets, Improve visibility and presence by maintaining good relations with Retail outlets in the region
  • Launch new products introduced by company
  • Core product sales versus ancillary products sales
  • Merchandising and availability guideline implementation
  • New sku development based on market demand
  • Develop and Implement sales promotions
  • Competition review and benchmarking
  • Handling of product complaint

Budget Planning and Sales Spend – 10%

  • Budgeting for year and quarter based on historical sales and market dynamics
  • Distributor spend approvals based on quantity target achievement Rationalization of BTL activities and promotions to augment bottom-line

Team Structure

  • Individual Contribution Role

Ideal Profile

  • Strong communication skills
  • Strong negotiation capability
  • Commitment and Vision to take the brands upwards
  • People / Relationship Management
  • Sales and Revenue Orientation
  • Analytical skills and data crunching
  • In-depth knowledge of Retail and Modern Trade

What's on Offer?

  • Opportunity within a company with a solid track record of performance
  • Join a market leader within FMCG
  • A role that offers a breadth of learning opportunities

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