Manager Communications Delivery

2 weeks ago

Sydney, New South Wales, Australia Australian Reinsurance Pool Corporation Full time

ARPC Position Description

Function:
Public Affairs & Communications
Classification broadband:EL1

Location:
Sydney
Security clearance:Baseline

Role Reports to (role title)**:Head of Public Affairs and Communications

Direct Reports (role titles)**:1+ Currently: Coordinator, Digital Communications

Purpose of the role
This role is responsible for leading the planning, development and implementation of ARPC's overall digital
content communication strategy. The role will manage and oversee ARPC's online presence e.g. ARPC's
website, social media channels, online campaigns and internal intranet sites to ensure information is
accessible, accurate relevant and engaging. The role services all ARPC stakeholder groups, both external and
internal, and will support whole of agency requirements._
Key Accountabilities
Role model ARPC's Values and Code of Conduct and capabilities set out in ARPC's Capability Framework.

Digital communications:

  • Collaborate with public affairs and communication team to develop and implement digital
- communication strategies aligned with the agency's goals and objectives.
  • Develop the digital communications strategy in support of the broader communications strategy.
  • Develop and deliver all digital communication campaigns across various digital channels from inception to
- delivery and post-campaign review.
  • End to end campaign delivery, celebrating successes and seeking learning to continually improve

- performance.
  • Liaise with key internal stakeholders to devise digital campaign plans.
  • Manage the effective flow of communications across ARPC's communications channels.

- newsletters.
  • Act as an administrator for ARPC's digital and social media accounts.
  • Develop a deep understanding of the digital creative environment and how platforms and artificial
intelligence are transforming the media and communication environment and identify risks and
opportunities for ARPC.

  • Develop an Integrated Omnichannel Strategy.
  • Contribute to the development of the broader communications strategy.
  • Plan and prepare budgets for the digital channels in line with overall marketing budget.

ARPC Website:

  • Maintain ARPC's website, ensuring that information is current and accurate, recording regular statistical
- reports and interpreting web and digital analytics to drive continuous improvement.
  • Work collaboratively with internal specialists to develop content.
  • Ensure website is optimised for search.***
    Social media:
  • Develop and deliver ARPC's social media strategy within the broader communications strategy.
  • Analyse and create appropriate content which engages ARPC stakeholder groups via social media

- platforms.
  • Develop and deliver a continuous cycle of content creation across a variety of platforms.
  • Continuously review the ongoing effectiveness of social media performance.
***
Key Accountabilities

Digital metrics and technology:

  • Lead the analysis and monitoring of digital activity using Google Analytics and other tools.
  • Monitor and analyse digital metrics to optimise communication efforts.
  • Measuring and reporting on the effectiveness of campaigns and digital channels.
  • Stay updated on digital trends and best practices.

Projects:

  • Lead major digital communication projects

:

  • Demonstrated capability in managing, developing, and leading team members.
    Key legislative / regulatory role responsibilities

Public Interest Disclosure Act 2013 (PID Act):

  • ARPC Managers may receive disclosures from staff they supervise or manage and are responsible for
providing to an ARPC Authorised Officer (CEO, CFO, COO) as soon as practicable, any information
provided to them that concerns disclosable conduct (within the definition of PID Act S.60A).

  • ARPC Managers must assist the ARPC CEO (or delegate) and/ or the Commonwealth Ombudsman in the
conduct of a PID investigation.

  • ARPC staff must assist the ARPC CEO (or delegate) and/ or the Commonwealth Ombudsman in the
conduct of a PID investigation.

Privacy Act 1988:

  • ARPC staff must adhere to the Australian Privacy Principles and the ARPC Privacy Policy and report any
privacy breaches by any employee or contractor to the Privacy Officer (CFO) and/ or Privacy Champion
(COO) as soon as they become aware of them.

Freedom of Information Act 1982 (FOI Act):

  • ARPC staff are responsible for notifying and supporting the Information Public Scheme (IPS) Team to
- ensure published website Information is accurate, up-to-date and complete.
  • ARPC 'owners' of website content are required to review content on their page(s) at least annually.

Security:

  • Responsible for monitoring their staff (including contractors), resources and functions to ensure security
- controls are maintained and operate effectively.
  • Responsible to ensure that staff (including contractors) are aware of and practice the appropriate security
procedures for protecting i

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